> Research Library > MCH > Beyond B2B - A New View of the Institutional Market
 

Beyond B2B - A New View of the Institutional Market

White Paper Published By: MCH
MCH
Published:  Jan 29, 2007
Type:  White Paper
Length:  8 pages

Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 



Tags : 
b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee