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8 Quick Steps to Double B2B Conversions

White Paper Published By: Pardot
Pardot
Published:  Apr 29, 2009
Type:  White Paper
Length:  10 pages

You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.



Tags : 
pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off

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