> Research Library > IBM > IBM Case Study: Customer Engagement through Websphere
 

IBM Case Study: Customer Engagement through Websphere

White Paper Published By: IBM
IBM
Published:  Mar 04, 2009
Type:  White Paper
Length:  4 pages

The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.



Tags : 
ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce, enterprise applications

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee