> Research Library > IBM > The CMO's Strategic Agenda Benchmark Report
 

The CMO's Strategic Agenda Benchmark Report

White Paper Published By: IBM
IBM
Published:  Feb 08, 2008
Type:  White Paper
Length:  33 pages

Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.



Tags : 
marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee