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Case Studies for Aggressive Online Behavior Aimed at Large Corporations

Case Study Published By: Cymfony
Cymfony
Published:  Jul 11, 2007
Type:  Case Study
Length:  16 pages

This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.



Tags : 
collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony

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