tactics

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Published By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
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enterprise, digital, connection, revenues, marketing, tactics, technology
    
Spectrum Enterprise
Published By: Samsung     Published Date: Feb 02, 2016
The interactive storefront helps attract new customers, deepen engagement and build brand loyalty.
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samsung, customer engagement, display, digital, business technology
    
Samsung
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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: contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
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app annie, google play, user acquisition, optimization, macro trends
    
App Annie
Published By: Avaya     Published Date: Jan 15, 2014
Be guided on what the best practices are, offering strategies, actionable tactics, and examples of enterprises on the cutting edge so your organization won't have an overabundance of options when working with partners and customers.
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avaya, collaboration, effective enterprise, effective collaboration, new culture, broadcasting center, organizational roles, customer experience, customer satisfaction, the cloud, cloud center, cloud contact center, best practices, actionable tactics, collaboration technology, integration, change management, command and control, information age, distance barriers
    
Avaya
Published By: LogMeIn     Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
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north face, online, customer, products, engagement, professional
    
LogMeIn
Published By: Windstream     Published Date: Feb 09, 2015
The Path to Value in the Cloud, by Oxford Economics and Windstream, brings together the latest insights, tactics and strategies C-suite respondents are using to make the cloud work for them.
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windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing, data center, innovation, strategy, expansion, customer service, agility, migration, performance, complexity, system, value, roi
    
Windstream
Published By: IBM     Published Date: Apr 09, 2015
IBM Security Trusteer solutions provide a layered security approach that can help overcome the pitfalls of two-factor authentication. They can help identify the root cause of malware and phishing attacks, defend against identity theft and thwart the evolving tactics of today’s fraudsters.
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security, ibm, two factor identification, layered security, verification, phishing, malware, identity theft
    
IBM
Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
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spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS, Inc.
Published By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS
Published By: Citrix Online     Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
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citrix online, presentation methods, steve jobs, public communication, gotomeeting
    
Citrix Online
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
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Marketo
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns
    
Campaigner
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing
    
Movable Ink
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
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content distribution, ebook, delivery, channels, goals
    
Uberflip
Published By: HotSchedules     Published Date: Jan 17, 2019
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your generation z employees while keeping your restaurant compliant with today’s labor laws? Research has found generation z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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HotSchedules
Published By: IBM     Published Date: Sep 07, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, human resource technology
    
IBM
Published By: IBM     Published Date: Oct 13, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, human resource technology, business technology
    
IBM
Published By: Symantec     Published Date: Jul 11, 2017
In the fast moving web environment, where hackers frequently change their tactics, a defense-in-depth strategy of deploying the ProxySG in conjunction with an NGFW is essential for providing optimal protection. The ProxySG is engineered to withstand evasion techniques, making it a perfect complement to your NGFW. Its leading web-proxy technology identifies and blocks malicious web content, and its open architecture allows integration with best-of-breed products for an enhanced security posture. These top 10 advantages represent just a few of the reasons why SWG and NGFW technologies are complementary in nature and why enterprises should implement them together for a layered defense against advanced attacks and targeted threats.
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proxy deployment, firewall, threat detection, threat protection
    
Symantec
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