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Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
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mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services, subscriber marketing
    
Sixth Sense Media
Published By: Net Atlantic     Published Date: Mar 03, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, March 25, 2010 Time: 2:00PM EST/11:00AM PST (1 Hour)
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net atlantic, webinar, clickthroughs, email, management, deliverability
    
Net Atlantic
Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention, social network, customer engagement, online channel
    
Bronto
Published By: Adobe     Published Date: Sep 23, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe
Published By: Oracle     Published Date: Sep 30, 2014
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking them to. As a marketer, it's daunting figuring out how to address this growing challenge. This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
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oracle, marketing, cloud, connected, customer, modern, mobile, email
    
Oracle
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: TIBCO Software     Published Date: May 31, 2018
Reduced costs, increased subscribers and advertiser revenue
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TIBCO Software
Published By: Cisco Webex     Published Date: Aug 16, 2011
Cisco WebEx supports 10 million subscribers each month with easy-to-use web applications. It's free, it's easy, it's WebEx . . . try it today.
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cisco webex, webex meeting center, free trial, sales cycle, customer interaction, video, imenterprise im solution, meeting online, integrated audio conferencing
    
Cisco Webex
Published By: Net Atlantic     Published Date: Sep 10, 2010
Net Atlantic's free on-demand webinar, Solutions for Email Subscriber Management, covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully. View It Now - On Demand! Recorded Live on September 2, 2010
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net atlantic, subscriber email, email management, deliverability, webinar, esp, crm, social media, automation
    
Net Atlantic
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks
Published By: Limelight Networks     Published Date: Feb 22, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott, over the top content delivery, ott subscription, ott channels, ott service
    
Limelight Networks
Published By: IBM     Published Date: Mar 20, 2017
"Your video business is poised for dramatic growth. Can your provider keep up? SVOD revenues are rising more than 30$ annually. Learn how to avoid common pitfalls and identify a video provider that can grow with you. Download the first entry in IBM Cloud Video’s OTT Success Series to discover: -Important distinctions that can mean the difference between scalable success and an embarrassing false start -How to anticipate and avoid common pitfalls in the OTT 2.0 environment -The right questions to ask when taking your video business to the next level -How the right provider can help you master multiscreen delivery, drive subscriber growth and reduce churn"
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ott. ibm, svod, scalable success, video, video provider, multi screen delivery, subscriber growtth
    
IBM
Published By: IBM     Published Date: Apr 10, 2017
"Your video business is poised for dramatic growth. Can your provider keep up? SVOD revenues are rising more than 30$ annually. Learn how to avoid common pitfalls and identify a video provider that can grow with you. Download the first entry in IBM Cloud Video’s OTT Success Series to discover: -Important distinctions that can mean the difference between scalable success and an embarrassing false start -How to anticipate and avoid common pitfalls in the OTT 2.0 environment -The right questions to ask when taking your video business to the next level -How the right provider can help you master multiscreen delivery, drive subscriber growth and reduce churn"
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ibm cloud video, video business, scalable success, multiscreen delivery, subscription growth
    
IBM
Published By: IBM     Published Date: Nov 13, 2008
To grow your subscriber base, reduce churn and control costs, it is imperative that you achieve and maintain a deep understanding of the customer experience throughout your organization. This white paper highlights IBM Tivoli® Netcool® Service Quality Manager Service Solutions — how it can change the way telecommunications providers are taking new services to market and helping to crystallize.
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ibm, tivoli, voip, iptv, blackberry, service level agreement, knowledge management
    
IBM
Published By: WiMAX 20/20     Published Date: Sep 27, 2007
This white paper presents how a radically consolidated, scalable core network architecture based on multi-core processor technology can significantly reduce the cost of the core network and thereby reducing the cost to serve the first WIMAX subscribers.
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cost, cost efficient, cost efficiency, wimax, wireless connection, broadband, broadband wireless, dsl, cable, scalability, roi, wimax 20/20, wimax 2020, wireless
    
WiMAX 20/20
Published By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile, text messaging, database, chat, short codes, customer acquisition
    
Neustar
Published By: Commvault ABM Oct     Published Date: Feb 15, 2018
Enterprises and managed service providers (MSPs) have some similar challenges in the realm of data protection. Both have to deal with expansive environments—with enterprises protecting distributed offices/geographies, and MSPs protecting many independent subscribers. Both also have been seeing production data storage and secondary protection storage demands rising. Enterprises and MSPs alike should therefore be looking for data protection architectures that have scale-out capabilities built into their core foundation.
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data protection, msps, data storage, scale out data protection
    
Commvault ABM Oct
Published By: Net Atlantic     Published Date: Nov 27, 2017
Essential steps you need to take to reach your subscribers’ inbox.
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Net Atlantic
Published By: SubscriberMail     Published Date: Dec 12, 2008
If you’ve ever heard George Carlin’s famous “Seven Dirty Words” you can’t say on TV, you can safely avoid using all seven in your subject lines – they will definitely get you blocked. Here is a list of 100 more that you should avoid using as well. Top 100 words NOT to use in your subject  lines.
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email marketing, subscribermail, spam words, junk words, subject line titles
    
SubscriberMail
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
Published By: Elementool Inc.     Published Date: Jan 28, 2008
Elementool, a leading provider of web-based project management tools for developers, including bug, defect, time-tracking and help desk tools, has announced the release of a bug tracking add-in tool for developers using the Visual Studio.NET 2005 platform. It is available free to Elementool’s community of project management solution subscribers.
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bug tracking, project management, software development, effective management process, defect tracking, dot net, .net, software testing, quality assurance, quality control, elementool
    
Elementool Inc.
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft, gamersfirst, triggered emails
    
PulseConnect
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