one one marketing

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Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects, promotion, tools, branding
    
emedia
Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing, workflow, 1:1, one-to-one, new media, direct marketing, analytics
    
XMPie, A Xerox Company
Published By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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Adecco
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo
Published By: MediaMath     Published Date: Feb 27, 2015
“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
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real-time marketing, one-to-one marketing, marketing solutions, advanced marketing
    
MediaMath
Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content
    
Marketo
Published By: Mitel     Published Date: Dec 15, 2016
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
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Mitel
Published By: Mitel     Published Date: Mar 30, 2017
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
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cloud, technology integration, marketing, mobility, productivity
    
Mitel
Published By: Mitel     Published Date: Mar 30, 2017
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
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cloud, technology integration, marketing, mobility, productivity, networking
    
Mitel
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology, data center
    
SAS
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: OneLogin     Published Date: Oct 24, 2017
From the information provided in the interviews, Forrester has constructed a Total Economic Impact (TEI) framework for those organizations considering investing in OneLogin. The objective of the framework is to identify the benefits, costs, flexibility, and risk factors that affect the investment decision. Forrester employed four fundamental elements of TEI in modeling OneLogin: benefits, costs, flexibility options, and risks. Forrester took a multistep approach to evaluate the impact that OneLogin can have on the Organization (see Figure 2). Specifically, we: › Interviewed OneLogin marketing, sales, and product management personnel, along with Forrester analysts, to better understand the value proposition for OneLogin. › Conducted an in-depth interview with the Organization’s senior application engineer and its supervisor of IT security to obtain data with respect to costs, benefits, and risks. › Constructed a financial model representative of the interviews using the TEI metho
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OneLogin
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target
    
appia
Published By: SmartFocus     Published Date: Sep 04, 2015
Existen 1,75 millones de usuarios de smartphone constantemente conectados y tu cliente podría ser uno de ellos. Por ello, para que tus campañas de marketing sean un éxito, es vital comprender la experiencia del usuario de móviles y garantizar que cada detalle de tu campaña está perfectamente optimizado para dispositivos móviles. Si no lo haces, podrías perder la oportunidad de generar engagement y, lo que es peor, que tus mejores clientes se vayan a la competencia. Nuestros sencillos consejos de marketing móvil son muy fáciles de implementar y añadirán valor y relevancia a tus campañas.
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marketing móvil, personalización, contextualización, itinerario del cliente, comportamiento del cliente, experiencia del cliente, engagement, relaciones con clientes, estrategia de marketing, campañas
    
SmartFocus
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales, data efficiency
    
GrowthIntel - INT
Published By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite
Published By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
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yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions
    
Yotpo
Published By: Brainshark     Published Date: Mar 22, 2013
With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.
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ipads, enterprise, powerpoint, sales, marketing, iphone, apple, smartphone, tablets, mobile, mobility, presentations, mobile sales professionals, mobile presentations, powerpoint presentations, ipad presentations, slideshark, brainshark, enterprise sales, sales enablement
    
Brainshark
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