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Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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AuditBoard
Published By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
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mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn, cdn network, limelight website, limelight networks inc, content delivery networks, content delivery network services, cdn services
    
Limelight Networks
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: Davis & Company     Published Date: May 11, 2015
What’s the most effective way to get employees’ attention? Leverage marketing best practices to understand employees’ needs and preferences. By doing so, you’ll create communication that employees will view as both meaningful and useful.
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employee communication, marketing, employee needs, employee engagement
    
Davis & Company
Published By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
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radian6, marketing, social media, social media marketing, emerging marketing
    
Radian6
Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: Apsalar     Published Date: Aug 04, 2015
Apps are a critical part of more and more commerce businesses. If you need to drive more ROI from your apps, download 35 Tips for Successfully Marketing mCommerce Apps.
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mobile marketing, mobile apps, mobile app marketing, appstore tips
    
Apsalar
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: HP Inc.     Published Date: Dec 06, 2017
3D printing taking steps to make impact in the marketplace. McKinsey & Company predicted the impact of 3D printing and direct product manufacturing could hit $500 billion annually 2025. But first, as John Hauer writes, the infrastructure for 3D printing – such as software, color capabilities, and affordable printing materials – needs to keep advancing.
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printing, industry, manufacturing, marketplace, color capabilities, software
    
HP Inc.
Published By: HP Inc.     Published Date: Jun 13, 2018
McKinsey & Company predicted the impact of 3D printing and direct product manufacturing could hit $500 billion annually 2025. But first, as John Hauer writes, the infrastructure for 3D printing – such as software, color capabilities, and affordable printing materials – needs to keep advancing. Check it out
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HP Inc.
Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Dassault Systèmes     Published Date: Jun 19, 2018
Robot programmers frequently find it challenging to deliver material handling, arc welding, spot welding, or drill and riveting programs that work with certainty on the first run. Because robot programming is not part of the design phase, they are forced to implement fixes and workarounds on the shop floor. Costs escalate as production cycles expand and changes are made without knowledge of the shop floor impacts. DELMIA Robotics on the Dassault Systèmes 3DEXPERIENCE platform delivers high quality, collision-free programs in the native robot language with no need for intervention on the shop floor. In the virtual world, programmers and designers work in concert to create the most productive tooling operations and robot cycle times. Programming can move ahead independently without interrupting production, and robot programs perform predictably the first time. Costs of programming and production are significantly reduced, and products move to market more quickly. Learn how offline robot
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Dassault Systèmes
Published By: CradlePoint     Published Date: Sep 04, 2014
Today, the widespread availability of 3G and 4G cellular or wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with cloud-enabled network management and content delivery systems, 3G and 4G wireless broadband networks are propelling digital signage deployments at an accelerated pace. In countless venues, digital signage networked via wireless broadband signal penetrates hard-to-reach locations, new markets, and can achieve a faster return on investment.
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cradlepoint, digital signage, cloud-enabled software as a service, wireless broadband cellular signal, wireless, storage
    
CradlePoint
Published By: HPE Intel     Published Date: Mar 15, 2016
Accelerate your journey to an all-flash data center with Hewlett Packard Enterprise Storage Consulting solutions. Slash costs and double performance with HPE 3PAR StoreServ All-flash arrays. Now you no longer need to choose which apps to take to flash; take them all and you won’t regret it. We deliver maximum performance, highest availability, Tier-1 data services, ease of management, and robust data protection at the lowest total cost of ownership (TCO) on the market when you engage with HPE Storage Consulting to provide an end-to-end all-flash solution.
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HPE Intel
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
A guide to creating stronger marketing campaigns with better data.
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Dun & Bradstreet
Published By: DNN Corp.     Published Date: Jun 30, 2014
This eBook provides details on why online customer support communities are effective at solving common customer service challenges.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Silverpop     Published Date: Feb 04, 2013
Silverpop asked some of its partners for their expert ideas on ways to solve four of the most common dilemmas in the digital marketing marketplace.
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digital marketing, email marketing, engagement, newsletter, automation
    
Silverpop
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : 
personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, business technology
    
IBM
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