customer intelligence

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Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
Published By: Fiserv     Published Date: Mar 02, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations. In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: • Global payment initiatives • Open Banking standards • Artificial intelligence and machine learning • Consumer demand for real-time fraud prevention and detection
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cyber crime, financial crime, financial security, customer experience, financial crime risk management, global payments, open banking standards, artificial intelligence, machine learning, fraud prevention, fraud detection
    
Fiserv
Published By: SAS     Published Date: Mar 01, 2012
Learn about the emerging best practices for mobile BI usage and the framework by which you can assess your own management capabilities for enterprise mobile BI adoption.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management
    
SAS
Published By: Interactive Intelligence     Published Date: Oct 10, 2012
Read what you can do to successfully move your customer care infrastructure to the cloud, from J.R. Simmons of COMgroup, Inc. and Jason Alley of Interactive Intelligence.
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customer care, cloud brokers, caas, communications as a service, contact center applications, business technology
    
Interactive Intelligence
Published By: IBM     Published Date: Sep 30, 2016
In this exclusive report, Nucleus Research cites findings from interviews with IBM QRadar on Cloud customers who have adopted a cloud subscription model to access security intelligence & analytics capabilities. Download the report to read about the reported benefits, including better flexibility and agility to address a rapidly changing threat environment, increased IT productivity and access to a growing range of additional security services in the cloud.
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nucleus, research guidebook, ibm qradar, cloud, networking, security, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jan 09, 2017
In this exclusive report, Nucleus Research cites findings from interviews with IBM QRadar on Cloud customers who have adopted a cloud subscription model to access security intelligence & analytics capabilities. Download the report to read about the reported benefits, including better flexibility and agility to address a rapidly changing threat environment, increased IT productivity and access to a growing range of additional security services in the cloud.
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ibm, nucleus, research guidebook, ibm qradar, cloud, security, enterprise applications, business technology
    
IBM
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement, customer insights, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications, business technology
    
IBM
Published By: Interactive Intelligence     Published Date: Jan 10, 2011
Contact centers face a tall order: Deliver stellar service and real-time response to customers, and still get more out of the workforce without risking burnout and turnover. Lori Bocklund is president of Strategic Contact, and Rachel Wentink is the senior director of Product Management for Interactive Intelligence, and when they discuss how to optimize agent performance and offer outstanding service, it's worth reading.
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interactive intelligence, strategic contact, quality monitoring, wfm, workforce maangement
    
Interactive Intelligence
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out ways to understand the online and offline behavior customers and other impacts associated with this company's online marketing efforts.
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customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion
    
iKnowtion
Published By: SAP     Published Date: Jun 23, 2009
Learn the importance of Data Quality and the six key steps that you can take and put into process to help you realize tangible ROI on your data quality initiative.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing, enterprise applications, data management
    
SAP
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing, enterprise applications, data management
    
SAP Inc.
Published By: Interactive Intelligence     Published Date: Feb 14, 2012
Read how in this first installment of a three-part series from two industry experts: Michele Rowan, president, At Home Customer Contacts, and Tim Passios, senior director of Solutions Marketing at Interactive Intelligence.
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Interactive Intelligence
Published By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
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interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution, it management, telecom
    
Interactive Intelligence
Published By: SAP     Published Date: Apr 14, 2011
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
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customer demand, sap, customer intimacy, economist intelligence unit, manufacturer, growth strategy
    
SAP
Published By: Arbor     Published Date: Mar 13, 2014
In this white paper, we’ll examine how the Pravail® portfolio from Arbor Networks can empower your network operations and security teams to more efficiently help protect the integrity and availability of your enterprise network against advanced attacks.
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arbor, arbor networks, enterprise network, global attack, connecting workforces, internal operations, growing revenue, retaining customers, increase competitive edge, cyber attackers, pravail portfolio, pravail solutions, attack intelligence, enterprise defense, security
    
Arbor
Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
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adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile, customer insights, mobile marketing, content marketing
    
Adobe
Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies
Published By: IBM     Published Date: May 03, 2016
In this report you will learn how to enhance your customer relationships across all your channels and touch points, produce personalized customer offers and learn from real-world case studies across various industries.
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ibm, ibm predictive customer intelligence, business analytics, customer relations, business technology
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.
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ibm, commerce, analytics, ibm predictive customer intelligence, predictive intelligence, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.
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ibm, predictive customer intelligence, pci, customer relationships, channel integration
    
IBM
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