tactics

Results 251 - 275 of 297Sort Results By: Published Date | Title | Company Name
Published By: SAS     Published Date: Sep 09, 2010
Our research shows that firms focused on rapid growth are blending offensive and defensive tactics in their efforts to pass their competitors. Get in-depth information from this whitepaper.
Tags : 
sas, decision-making, roi, management strategies, economic intelligence unit
    
SAS
Published By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media, crm
    
Unica
Published By: Virgin Pulse     Published Date: Aug 02, 2010
Human resource leaders and executives are under pressure to combat rising health care costs. But you are not alone. Learn from your peers and discover how to translate this data-rich survey into actionable tactics for your company's health care savings and long-term growth.
Tags : 
virginhealth miles, healthcare, employee health, costs, wellness, ppaca, legislation, participation
    
Virgin Pulse
Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
Tags : 
treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
Tags : 
webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar
Published By: Citrix Online     Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
Tags : 
citrix online, presentation methods, steve jobs, public communication, gotomeeting
    
Citrix Online
Published By: Citrix Online     Published Date: Jul 02, 2010
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Tags : 
citrix online marketing, gotowebinar, webinar, small business, lead generation
    
Citrix Online
Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends
Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : 
oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : 
sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : 
sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, wcm, customer experience
    
SDL Web Content Management Solutions
Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
Tags : 
google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
    
MoreVisibility
Published By: WebiMax     Published Date: Nov 25, 2009
It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.
Tags : 
webimax, seo, search engine optimization, optimized, service provider
    
WebiMax
Published By: Discovery Corps, Inc.     Published Date: Nov 20, 2009
Seeing into the hearts and minds of our customers is impossible; but this article describes how Data Mining techniques can be used to create strategies and tactics to increase customer retention and value.
Tags : 
data mining, business intelligence, predictive modeling, customer retention, high-value customers, decision support, clustering, discovery corps
    
Discovery Corps, Inc.
Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : 
citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : 
integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS
Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
Tags : 
ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce
Published By: VeriSign Incorp.     Published Date: Apr 15, 2009
Stay on top of the current trends in today's phishing schemes, the potential impact on companies, and insight into how you can apply technology to protect your business and customers.
Tags : 
extended validation, green bar, online security, optimize, sgc, server gated cryptography, phishing, malware, ssl, verisign, consumer protection, internet security, spear-phishing, man-in-the-middle ssl stripping, encryption, https, certificate authority
    
VeriSign Incorp.
Published By: Epicor     Published Date: Apr 01, 2009
This white paper presents how to use technology systems to help your business promote corporate social responsibility.
Tags : 
corporate social responsibility, enterprise applications, enterprise resource planning, epicor, corporate responsibility, green it, csr, globalization, strategic sourcing, procurement, process improvement, product lifecycle management, plm, virtualization
    
Epicor
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS, Inc.
Published By: QuinStreet     Published Date: Feb 05, 2009
As the world continues to analyze energy availability and the long-term effects of climate change, businesses too are turning their attention to an area of opportunity—reduction of carbon emissions, energy conservation and supply chain sustainability. Many businesses are finding that these initiatives go beyond simple good-citizenship to real business opportunities and bottom line savings that can contribute financial value to the organization while meeting demanding customer requirements. Join Today!
Tags : 
quinstreet, csr, corporate social responsibility, globalization, product lifecycle management, plm, performance management, performance measurement, it management
    
QuinStreet
Published By: SubscriberMail     Published Date: Dec 12, 2008
The growing complexity of today's email market has created a deeper need to carefully consider the creative aspects of your email messages. While the need for quality and effective design has always existed from a pure marketing standpoint, challenges unique to the email space require a different look at creative from the perspective of accomplishing specific goals via email. This white paper introduces several of the numerous critical parameters that should be given consideration when preparing email creative, and provides real-world tactics to optimize email creative for maximum results. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}
Tags : 
subscribermail, email creative, email copy, email marketing
    
SubscriberMail
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : 
godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support, feature articles, case histories, application stories, press releases, social media, blogs, podcasts, press releases, rss feeds, webcasts, press release optimization, online media monitoring
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : 
godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee