tactics

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Published By: ThreatTrack Security     Published Date: May 21, 2015
This presentation will look at the various motivations of attackers, explore why they don’t matter at the time of attack and focus on mitigation tactics as a way to best defend your organization.
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threattrack, cyber security, attacks, protection, security
    
ThreatTrack Security
Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns
    
Campaigner
Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads
    
Act-On
Published By: IBM     Published Date: Apr 09, 2015
IBM Security Trusteer solutions provide a layered security approach that can help overcome the pitfalls of two-factor authentication. They can help identify the root cause of malware and phishing attacks, defend against identity theft and thwart the evolving tactics of today’s fraudsters.
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security, ibm, two factor identification, layered security, verification, phishing, malware, identity theft
    
IBM
Published By: OpenDNS     Published Date: Mar 31, 2015
A security strategy centered on preventing identified attacks and threats no longer provides adequate protection. New malware tactics emerge at a rate impossible for security professionals to match. Learn how to become a less appealing target and reduce the potential impact of security breaches.
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OpenDNS
Published By: Venafi     Published Date: Mar 26, 2015
This technical case study addressing key and certificate security issues is designed for security conscious enterprises to understand real-life attack scenarios that threaten their businesses in today’s world. This white paper demonstrates a recent attack that used cryptographic keys and digital certificates as well as guidance on how to protect certificates and keys and quickly discover and remediate breaches. This paper should be read by more technical IT security sta? who are interested in detailed attack methods and remediation tactics. The executive summary is intended for IT Security leaders (CISOs and their direct reports) and addresses the proof-of-concept attack impacts on the business.
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secutiry, certificates, keys, security attacks, business
    
Venafi
Published By: VMTurbo     Published Date: Mar 25, 2015
This whitepaper examines the latency-inducing pitfalls of common VM placement tactics, as well as a network flow approach that minimizes network, compute, and storage latency all at once.
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vmturbo, network flow, application performance, vm placement tactics, network flow approach, storage latency, it management, knowledge management, enterprise applications
    
VMTurbo
Published By: IBM     Published Date: Mar 11, 2015
The primary approaches used to fight advanced threats over the past several years simply aren’t effective. Traditional methods such as user education, vulnerability patching, and malware detection have failed to protect enterprises against the current threat landscape. Attackers continuously develop sophisticated tactics and evasion techniques to bypass the latest protection methods, requiring the security industry to find a different approach to malware protection. Trusteer has pioneered a new cybercrime prevention approach that provides unparalleled protection against spear-phishing, drive-by downloads and advanced, information-stealing malware.
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ibm, malware detection, cybercrime prevention, it security solutions, security, knowledge management, enterprise applications
    
IBM
Published By: Venafi     Published Date: Mar 04, 2015
This technical case study addressing key and certificate security issues is designed for security conscious enterprises to understand real-life attack scenarios that threaten their businesses in today’s world. This white paper demonstrates a recent attack that used cryptographic keys and digital certificates as well as guidance on how to protect certificates and keys and quickly discover and remediate breaches. This paper should be read by more technical IT security staff who are interested in detailed attack methods and remediation tactics. The executive summary is intented for IT Security leaders (CISOs and their direct reports) and addresses the proof-of-concept attack impacts on the business. The attack scenario described in this technical white paper is based on a reproduction of a real-world attack in a Raxis test environment that simulated an enterprise security infrastructure.
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venafi, ssh keys, vpn credentials, digital certificates
    
Venafi
Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
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oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud
Published By: Cisco     Published Date: Feb 13, 2015
The Enterprise Strategy Group (ESG) characterizes traditional security tactics as a "messy independent array of independent technologies." A decade ago, this could suffice, but it's no match for today's requirements. Read how an integrated, threat-focused approach can help.
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network security, enterprise organizations, security threats, security architecture, central command, central control, firewall, distributed enforcement, integrated actionable intelligence, networking, security
    
Cisco
Published By: Windstream     Published Date: Feb 09, 2015
The Path to Value in the Cloud, by Oxford Economics and Windstream, brings together the latest insights, tactics and strategies C-suite respondents are using to make the cloud work for them.
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windstream, solutions, smart, personalized, service, enterprise technology, cloud, computing, data center, innovation, strategy, expansion, customer service, agility, migration, performance, complexity, system, value, roi
    
Windstream
Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing
    
Brightcove
Published By: Sage     Published Date: Jan 30, 2015
Human resources departments continue to struggle to build the best workforce. There are plenty of applicants but not enough candidates with the right combination of skills, experience, work ethic, and attitude to be top performers. The success of any organization depends on its people. Employees are a company’s greatest asset—and that asset must be managed to yield positive results. At Sage, we call this the Return on Employee Investment, or ROEI. This guide provides tactics and tips to help you improve the effectiveness of your company’s recruiting, hiring, and onboarding processes.
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sage, recruiting, hiring, onboarding, roei, work ethic, skills
    
Sage
Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research, ad age, btob
    
Act-On
Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data
    
Act-On
Published By: Symantec     Published Date: Dec 04, 2014
As one of the top cyber crime ploys impacting both consumers and businesses, phishing has remained a consistently potent threat over the past several years.
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phishing, cyber crime, internet fraud, phishing schemes, hacker, fraud alert, phishing kits, security
    
Symantec
Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe
Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe
Published By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
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content marketing, content marketing tactics, best practices, rep enablement
    
Thismoment
Published By: Symantec     Published Date: Oct 07, 2014
In this sophisticated threat environment,traditional security tactics are failing. Symantec encourages organizations to revisit their security posture to build a more cyber resilient enterprise. Resilience is not defined by a series of checklists, but through evaluations based on the current threat environment and the acceptable risk level for the organization. This whitepaper presents best practice-based approaches recommended for minimizing cyber risk. These are arranged across five pillars and provide specific actions for each pillar to be performed by identifiable IT jobs.
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security, threat enviornment, security posture, cyber resilient enterprise, minimize cyber risk
    
Symantec
Published By: Thawte     Published Date: Oct 06, 2014
In this fraud alert paper, we’ll highlight the current trends in today’s phishing schemes, with a particular focus on the latest threats emerging from China. Then we’ll offer some ideas and best practices for applying technology to protect both yourself and your customers.
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Thawte
Published By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
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online retail, amazon, customer experience, sales tactics
    
Monetate
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Memorial Hermann     Published Date: Sep 19, 2014
Health care costs are already out of control. You’ve tried everything you can think of to reduce costs, but nothing seems to work. Learn where the real problem lies and what you can do about it by rethinking your approach. • Learn why the usual tactics do little to contain costs • See how carrier choice and location impact cost • Get educated on new approaches that contain costs
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healthcare costs, approach, carrier, choice, location, impact, educated, reliable, providers, solution, business, manager, organization, employees, negotiations
    
Memorial Hermann
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