tactics

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Published By: CrowdStrike     Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019 Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs). The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks. Download the Cyber Intrusion Casebook to learn: • The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments • Key takeaways — based on the CrowdStrike Services team’s extensive experience
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CrowdStrike
Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
Its the start of a new year and amidst the countless predictions flooding the internet, one things for certain 2019 is shaping up to be the year of cloud adoption. Analysts are expecting that enterprise adoption of cloud will ramp up significantly, but with this migration and the continued adoption of mobile and IoT technologies, the attack surface is changing dramatically and this has major implications for security. Fundamentally, security boundaries extend from on premises infrastructure to cloud service provider environments where perimeters no longer exist. Organizations cannot defend themselves with the same strategies and tactics that applied when it did. In this brave new world of cloud, IoT and mobile technology, organizations must be agile and shift, extend, and evolve their perimeter-based defense practices to those that are more robust. Further, a comprehensive defense in depth approach enables defense of high value assets amidst a more unpredictable cyber security landsca
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Fidelis Cybersecurity
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Enterprises, beware. Threat actors are continuing to eye businesses for high returns on investment in Q1 2019, breaching infrastructure, exfiltrating or holding data hostage, and abusing weak credentials for continued, targeted monitoring. From a steadfast increase of pervasive Trojans, such as Emotet, to a resurgence of ransomware lodged against corporate targets, cybercriminals are going after organizations with a vengeance. Yet every cloud has a silver lining, and for all the additional effort thrown at businesses, consumer threats are now on the decline. Ransomware against consumers has slowed down to a trickle and cryptomining, at a fever pitch against consumers this time last year, has all but died. Interestingly, this has resulted in an overall decline in the volume of malware detections from Q4 2018 to Q1 2019. While threat actors made themselves busy with challenging new victims, they ensnared targets in the old ways, using tried-and-true malspam and social engineering tactic
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MalwareBytes EMEA
Published By: Pros, Inc     Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: BlackBerry Cylance     Published Date: Apr 26, 2019
In 2018, BlackBerry Cylance observed many trends in the threat landscape, such as a decline in overall ransomware attacks, an increase in malicious coinminers, and a marked evolution of popular threats like Emotet. Additionally, overall malware attacks rose by 10% as attackers continue to hone their tools, skills, and tactics to threaten Windows, macOS, and Internet of Things (IoT) platforms. Read the BlackBerry Cylance 2019 Threat Report to understand these trends in greater depth, and to learn our recommendations to improve your security strategies.
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BlackBerry Cylance
Published By: Pros, Inc     Published Date: Apr 24, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: BillingPlatform     Published Date: Apr 18, 2019
Digital transformation, typically associated with front-office changes like sales and marketing, has begun to revolutionize billing practices for forward-leaning enterprises. This infographic highlights the importance of evolving your billing for the digital economy. Discover the 4 survival tactics offered by cloud-based billing platforms.
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BillingPlatform
Published By: Mimecast     Published Date: Mar 19, 2019
Human error, careless behavior and lack of security inspections on internally-generated email are putting organizations at risk. Basic, outside-in email security won’t provide the necessary protection for advanced tactics like the distribution of malware, malicious URLs or impersonation emails – all things that can quickly traverse an internal network with just one click. Check out this E-book to learn about the three riskiest internal threat actors and the key things you can do to combat internal threats.
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Mimecast
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: IBM APAC     Published Date: Mar 06, 2019
The 2019 IBM X-Force Threat Intelligence Index looks back at the threats, tactics, and trends that emerged in 2018 based on insights from IBM X-Force Security Research Team. Deriving data and insights from security clients, incident response services and penetration testing engagements, the IBM X-Force Threat Intelligence Index 2019 report outlines the most prominent threats and provides key insights into various industries, attack tactics, and major vulnerabilities that emerged during the year.
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IBM APAC
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
Powerful IT doesn’t have to be complicated. Hyperconvergence puts your entire virtualized infrastructure and advanced data services into one integrated powerhouse. Deploy HCI on an intelligent fabric that can scale with your business and you can hyperconverge the entire IT stack. This guide will help you: Understand the basic tenets of hyperconvergence and the software-defined data center; Solve for common virtualization roadblocks; Identify 3 things modern organizations want from IT; Apply 7 hyperconverged tactics to your existing infrastructure now.
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Hewlett Packard Enterprise
Published By: HotSchedules     Published Date: Jan 17, 2019
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your generation z employees while keeping your restaurant compliant with today’s labor laws? Research has found generation z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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HotSchedules
Published By: AdRoll     Published Date: Jan 04, 2019
With over 1 billion active users and counting, it’s no secret that Instagram has rapidly become a major tool for businesses looking to drive tangible sales. From simple advertising options to shoppable post features, it’s now a platform that can help you find and meet your customers—right at their fingertips. But how can you start reaping the benefits for your business? In our new guide The E-commerce Guide to Marketing on Instagram, you’ll find the latest tactics around building awareness, growing your community, and reaching users at every stage of the buyer journey. Designed with marketers in mind, this practical guide also covers: Working with AdRoll to get the most out of the platform The Dos and Don’ts of advertising on Instagram Insightful case studies Actionable tips on everything from branding your profile to creating Instagram ads So, if you’re ready to harness the power of Instagram to take your business to new heights, download our handy guide today.
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AdRoll
Published By: Mimecast     Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon. Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn: Why and how the healthcare threat landscape is evolving How your email can be used as an entry point in multiple types of attack Attacker methodologies and the tactics and tools being used to exploit your users How to enhance email security and improve overall cyber resilience
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healthcare, ransomware, ransomware attack, seg, secure email gateway
    
Mimecast
Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
What is ransomware? Ransomware is a malicious software designed to hold a user’s files (such as healthcare records, financial contracts, manufacturing blueprints, software code, and other documents) for ransom by encrypting them and demanding the user pay a fee (often in Bitcoin) to decrypt them. How ransomware works Attackers initiate attacks using an array of tactics. Ransomware infections often first begin with an exploit kit — which are software kits designed to identify software vulnerabilities on endpoints and then upload and execute malicious code on the endpoint. Although variants of ransomware behave differently — there are many ways that Cisco can help. Download this whitepaper today to find out more.
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Cisco Umbrella EMEA
Published By: AWS     Published Date: Nov 28, 2018
Financial institutions run on data: collecting it, analyzing it, delivering meaningful insights, and taking action in real time. As data volumes increase, organizations demand a scalable analytics platform that can meet the needs of data scientists and business users alike. However, managing an on-premises analytics environment for a large and diverse user base can become time-consuming, costly, and unwieldy. Tableau Server on Amazon Web Services (AWS) is helping major Financial Services organizations shift data visualization and analytics workloads to the cloud. The result is fewer hours spent on manual work and more time to ask deeper questions and launch new data analyses, with easily-scalable support for large numbers of users. In this webinar, you’ll hear how one major asset management company made the shift to cloud data visualization with Tableau Server on AWS. Discover lessons learned, best practices tailored to Financial Services organizations, and starting tactics for scalable analytics on the cloud.
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AWS
Published By: CrowdStrike     Published Date: Nov 28, 2018
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat. Download this white paper to learn • The evolution of Ransomware and why businesses are being targeted more frequently • How perpetrators tactics and targets are evolving to maximize profits • Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
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Dotmailer
Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: F5 Networks Inc     Published Date: Sep 14, 2018
As the threat landscape evolves, so must our security controls and countermeasures. Recent research from F5 Labs revealed that applications are the initial targets in the majority of breaches, suggesting that any app can be an attack vector. Cybercriminals are moving their tactics further up the stack using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoTbased threats that are quite capable of evading simple signature or reputation-based detection. Yet, the majority of WAFs on the market today have remained largely unchanged, leaving the applayer exposed, unable to proactively monitor and protect against evolving attack vectors.
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F5 Networks Inc
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: IBM     Published Date: Aug 23, 2018
IBM Planning Analytics Local is the on-premises version of the planning solution built on the powerful, in-memory OLAP engine of IBM TM1. It automates your planning, budgeting and forecasting, and helps you link operational tactics with financial plans.
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IBM
Published By: F5 Networks Inc     Published Date: Aug 16, 2018
As the threat landscape evolves, so must our security controls and countermeasures. Recent research from F5 Labs revealed that applications are the initial targets in the majority of breaches, suggesting that any app can be an attack vector. Cybercriminals are moving their tactics further up the stack using sophisticated application-layer exploits, as well as an emerging wave of automated, bot, and IoTbased threats that are quite capable of evading simple signature or reputation-based detection. Yet, the majority of WAFs on the market today have remained largely unchanged, leaving the applayer exposed, unable to proactively monitor and protect against evolving attack vectors.
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threats, applications, cybercriminals
    
F5 Networks Inc
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