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Published By: Adobe     Published Date: Jun 26, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe
Published By: ipoque     Published Date: Feb 14, 2019
Virtualized Evolved Packet Core (vEPC) is a major breakthrough in network function virtualization (NFV). When asked where they have deployed NFV in production networks, communication service providers (CSPs) consistently name vEPC as one of the top answers. Why is that? In order to maximize their processing capacity, CSPs virtualize a subset of their network applications, including mobile edge computing (MEC), base stations (small/macro cells) and the mobile core, because these systems use a large bandwidth. The mobile packet core builds the foundation of the core network on which mobile CSPs offer IP-based services to their customers. Implementing vEPC solutions can help CSPs obtain the scale necessary to accommodate growing numbers of subscribers and large amounts of traffic or connections while controlling costs and improving on quality of experience (QoE). In the past, evolved packet core (EPC) solutions were deployed on purpose-built hardware. NFV enables operators to deploy EPC c
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dpi, deep packet inspection, vepc, sdn, nfv, network analytics, virtual network
    
ipoque
Published By: FICO EMEA     Published Date: Jan 25, 2019
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
    
FICO EMEA
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: TIBCO Software     Published Date: May 31, 2018
Reduced costs, increased subscribers and advertiser revenue
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TIBCO Software
Published By: Juniper Networks     Published Date: Mar 27, 2018
These guidelines explain how participating companies may use Forrester Wave™ research in their sales, marketing, and/or promotional materials. Please note that, in accordance with Forrester’s Citation Policy, a company must either be a current Forrester subscriber or have purchased reprint rights to the evaluation in order to cite from the evaluation or use the Forrester Wave findings in any of its material.
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Juniper Networks
Published By: Marketo     Published Date: Mar 20, 2018
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
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Marketo
Published By: IBM APAC     Published Date: Mar 19, 2018
Finnish telecom giant DNA’s vision is to have the most satisfied customers. They achieve this with Flash storage by accelerating daily reports on customer preferences and making agile business decisions accordingly. Read how they use IBM Flash Storage to cut its report processing by 66%, enabling it to provide the insights it needs to deliver the most relevant and valuable experiences to its subscribers.
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IBM APAC
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks
Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery
    
Limelight Networks
Published By: Limelight Networks     Published Date: Feb 22, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks
Published By: Commvault ABM Oct     Published Date: Feb 15, 2018
Enterprises and managed service providers (MSPs) have some similar challenges in the realm of data protection. Both have to deal with expansive environments—with enterprises protecting distributed offices/geographies, and MSPs protecting many independent subscribers. Both also have been seeing production data storage and secondary protection storage demands rising. Enterprises and MSPs alike should therefore be looking for data protection architectures that have scale-out capabilities built into their core foundation.
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data protection, msps, data storage, scale out data protection
    
Commvault ABM Oct
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
DPI software is made to inspect packets at high wire speeds and a critical factor is the throughput and resources required. Keeping the amount of resources that integrated DPI and application classification technology requires low is critical. The fewer cores (on a multi-core processor) and the less on-board memory an engine needs, the better. Multi-threading provides almost linear scalability on multi-core systems. In addition, highly-optimized flow tracking is required for handling millions of concurrent subscribers.
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detection, rate, performance, efficiency, accuracy, encrypted apps, integration, metadata
    
Rohde & Schwarz Cybersecurity
Published By: Net Atlantic     Published Date: Nov 27, 2017
Essential steps you need to take to reach your subscribers’ inbox.
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Net Atlantic
Published By: Vindicia     Published Date: Oct 04, 2017
The number of services available via online subscription is exploding—and the big bang of subscription is only gaining momentum. Companies want to turn one-time purchases into regularly recurring subscriptions or memberships. The siren song of subscription success is calling to executives in virtually every industry. Business leaders want ongoing revenue streams from an army of subscribers. But, as companies that plunged into recurring business models are realizing, subscriptions are more than just transactions that recur. Subscription success can be illusive. Too often, subscription models don’t generate the expected high, ongoing revenue streams.
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Vindicia
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Intel     Published Date: May 22, 2017
While holding the promise of HD quality, enriched services, and the benefits of a common packet switched access infrastructure, the adoption of infrastructure-based voice over LTE (VoLTE), along with rich communications such as video and real-time messaging, has stalled over the last few years with concerns around quality, security, and cost. During that time, the value of the phone number as a globally significant user ID and key services such as SMS and MMS have been relegated by phone manufacturers, over the top (OTT) services, and even the subscribers themselves as “technologies of last resort.” Finally, the proliferation of 4G, together with the emergence of network functions virtualization (NFV), powered by Intel®, Hewlett Packard Enterprise* (HPE), and Metaswitch*, is allowing network operators to take charge of the consumer’s communications experience, once more.
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Intel
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: FICO     Published Date: May 11, 2017
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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customer experience, credit, credit policies
    
FICO
Published By: IBM     Published Date: Apr 10, 2017
"Your video business is poised for dramatic growth. Can your provider keep up? SVOD revenues are rising more than 30$ annually. Learn how to avoid common pitfalls and identify a video provider that can grow with you. Download the first entry in IBM Cloud Video’s OTT Success Series to discover: -Important distinctions that can mean the difference between scalable success and an embarrassing false start -How to anticipate and avoid common pitfalls in the OTT 2.0 environment -The right questions to ask when taking your video business to the next level -How the right provider can help you master multiscreen delivery, drive subscriber growth and reduce churn"
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ibm cloud video, video business, scalable success, multiscreen delivery, subscription growth
    
IBM
Published By: IBM     Published Date: Mar 20, 2017
"Your video business is poised for dramatic growth. Can your provider keep up? SVOD revenues are rising more than 30$ annually. Learn how to avoid common pitfalls and identify a video provider that can grow with you. Download the first entry in IBM Cloud Video’s OTT Success Series to discover: -Important distinctions that can mean the difference between scalable success and an embarrassing false start -How to anticipate and avoid common pitfalls in the OTT 2.0 environment -The right questions to ask when taking your video business to the next level -How the right provider can help you master multiscreen delivery, drive subscriber growth and reduce churn"
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ott. ibm, svod, scalable success, video, video provider, multi screen delivery, subscriber growtth
    
IBM
Published By: Movable Ink     Published Date: Apr 01, 2016
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
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email marketing, email welcome series, email personalisation, email design
    
Movable Ink
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