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Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: IBM     Published Date: Jun 08, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration. Modern B2B integration is critical for enabling enterprises to achieve goals like increasing revenue, speeding up time to market, and improving efficiencies because these outcomes are dependent on having a successful business network. B2B practitioners have two goals — enable critical business initiatives and control costs — and cloud-based B2B services have been successful in helping enterprises achieve both goals. IDC interviewed eight IBM clients to understand how their use of IBM Sterling B2B Integration Services, part of the IBM B2B Cloud Services portfolio, has impacted their operations and businesses. These organizations reported achieving strong value with IBM Sterling B2B Integration Services, and IDC projects that their investment will yield an average three-year return on investment (ROI) of 308%, or more th
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digital transformation, b2b integration, idc, ibm
    
IBM
Published By: Planview - Innotas     Published Date: Jun 06, 2017
This white paper details the five pillars of PPM and how they can set you up for future success. Because the last thing you want to do is watch your hard work crumble around you.
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project portfolio management, ppm, roi, return on investment, infrastructure
    
Planview - Innotas
Published By: Planview - Innotas     Published Date: Jun 06, 2017
Let’s examine how Project Portfolio Management (PPM) and Collaborative Work Management can put you in the driver’s seat.
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project portfolio management, ppm, roi, return on investment, work management
    
Planview - Innotas
Published By: Planview - Innotas     Published Date: Jun 06, 2017
In this white paper, we will uncover the value of PPM for each level in the organization and build a business case that demonstrates return on investment (ROI).
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project portfolio management, ppm, roi, return on investment, infrastructure
    
Planview - Innotas
Published By: SAS     Published Date: Jun 05, 2017
Data professionals now have the freedom to create, experiment, test and deploy different methods easily – using whatever skill set they have – all within one cohesive analytics platform. IT leaders gain the ability to centrally manage the entire analytics life cycle for both SAS and other assets with one environment. Organizations get faster results and better ROI from analytics efforts.
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SAS
Published By: Amazon Web Services     Published Date: Jun 02, 2017
451 Research est une société de recherche et de conseil de premier rang spécialisée dans le domaine informatique. L'innovation technologique et les perturbations du marché sont au cœur de notre activité, ce qui nous permet d'offrir des lectures de données primordiales aux leaders de l'économie numérique. Plus de 100 analystes et consultants proposent cette lecture à plus de 1 000 organisations clientes situées en Amérique du Nord, en Europe et dans le monde entier, par le biais de services de recherche et de conseil syndiqués et d'événements en direct. Fondée en 2000 et établie à New York, 451 Research est une division de The 451 Group.
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cloud, cloud platform, amazon, aws, microsoft
    
Amazon Web Services
Published By: InfoPro Learning     Published Date: May 24, 2017
Learning content is an investment and with most companies having a portfolio of over $18 million tied up in content, this represents a significant investment. Unfortunately, this investment depreciates at an alarming rate. In fact, most content is completely unusable for any number of reasons after only four years. Infopro Learning has created a guide that helps companies to extend the shelf life of their content using a modernization strategy. This strategy not only applies to the one-time effort of updating legacy content, but it also provides information about how to future-proof new content. In addition, companies that follow the modernization strategy can significantly decrease content production costs and timelines by leveraging evergreen content that already exists in their training portfolio.
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elearning, content development, learning content development, learning strategy, content modernization, web based training, corporate training, training programs
    
InfoPro Learning
Published By: IBM     Published Date: May 09, 2017
This eBook takes you on a journey to outthink content chaos and discover how your industry can gain real value from your business content. Read how industry leaders are reflecting on the important challenges they face, and how they are finding innovative ways to collaborate and extract value from all forms of content to outpace those obstacles. Learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it, improving business performance and ROI.
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enterprise management, organization optimization, security management, malware protection, data protection, bug prevention, information management
    
IBM
Published By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
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native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads
    
BrightRoll Exchange
Published By: eDataSource     Published Date: May 08, 2017
Learn how other email marketers are dealing with growing SPAM rates and driving positive ROIs for their marketing efforts.
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: Microsoft     Published Date: May 04, 2017
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Office 365. The purpose of this study is to provide readers at large organizations (more than 1,000 users) with a framework to evaluate the potential financial impact of Office 365 on their organizations.
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Microsoft
Published By: IBM     Published Date: May 01, 2017
Today's mobile landscape is very much a moving target. IT managers must keep track of all types of devices and platforms, hundreds if not thousands of applications and a threat landscape that changes by the minute. In this ever-changing environment, IT staff often find themselves drowning in mobile minutiae, overwhelmed by mountains of endpoint data but unable to extract meaning from it or make business decisions based on it. The tactical challenge of keeping infrastructure and business data secure while keeping workers productive each day takes precedence. And even then, IT managers can find themselves choosing between security and productivity as they decide how best to spend limited time and resources. This whitepaper will guide you how to get deep visibility into relevant endpoint data within the platform, granting actionable intelligence that can have a measurable impact on your organization.
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it staff, applications, business data, data security, it managers, endpoint data, device, platforms
    
IBM
Published By: IBM     Published Date: May 01, 2017
Today's enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: Apple iOS and Apple macOS Google Android Microsoft Windows To complicate the situation further, they run different versions of those platforms for example, Microsoft Windows XP SP3, Microsoft Windows 10 or anything in between. In addition, IT is being tasked more and more with managing and securing wearables, ruggedized devices and the Internet of Things (IoT). Read this whitepaper to learn more.
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enterprise management, mobile management, organization optimization, security management, microsoft, data protection, bug prevention, information management
    
IBM
Published By: IBM     Published Date: May 01, 2017
MaaS360 delivers robust UEM capabilities across all major computing platforms, including iOS, macOS, Android and Windows devices. And where competing solutions offer incomplete support for legacy Microsoft platforms, MaaS360 supports Windows XP SP3, Microsoft Windows Vista, Microsoft Windows 7, Microsoft Windows 8, Windows 10 and Microsoft Windows 10 Mobile. These capabilities include: Identity and access management (IAM) that allows a shift from a device-based context to a more comprehensive, userbased context Application management, including an intuitive, universal application catalog for iOS, macOS, Android and Windows, advanced bundling and promotion features, bulk application purchase and distribution capabilities, and fine-grained data controls Download now to learn more!
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microsoft, ibm, competing solutions, it support, device based, identity access management, universal application, promotion features
    
IBM
Published By: Dynatrace     Published Date: Apr 26, 2017
It's impossible to optimize every page and action of every transaction for every device and user location...you need to identify the pages and actions that matter most and build an optimization plan. This report details how T-Mobile did exactly that, and how you can do the same: Base your plan on your own business and visitor data Correlate performance to transaction completion rate Determine where you'll see the most return for your technology and time investment Download the report to read more.
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digital experience, digital experience monitoring
    
Dynatrace
Published By: IBM     Published Date: Apr 20, 2017
Do Android’s dessert-named updates improve device and data security enough to work for the enterprise? Android has long ruled the consumer market. Now, the latest security advancements from Google and device manufacturers, and support for Android by leading EMM solution providers, are expanding its presence in the enterprise. To help ensure security and compliance with industry standards and government regulations, enterprises need a way to protect and manage the wide range of available devices, versions, and idiosyncrasies of the world’s most popular mobile operating system.
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access management, security information, event management, database security, application development, risk management, endpoint management, next generation intrusion protection
    
IBM
Published By: DellEMC and Intel® Xeon® processor     Published Date: Apr 13, 2017
Les plates-formes convergées Dell EMC ont permis au groupe ProMedica de déployer son système de gestion des dossiers médicaux personnels Epic et d’améliorer les soins prodigués aux patients, tout en favorisant la croissance.
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case study, dell emc, hyperconvergence, converged platforms, converged infrastructure
    
DellEMC and  Intel® Xeon® processor
Published By: DocuSign     Published Date: Apr 12, 2017
Learn how Salesforce, Smartsheet, and School of Rock implemented DocuSign in their organization and see an increase in ROI.
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DocuSign
Published By: Mitel     Published Date: Apr 07, 2017
L’environnement de travail traditionnel avec sa structure, ses bureaux privés et son implantation géographique principale permettait à une époque d’attirer et de retenir les meilleurs employés. Ce concept de lieu de travail unique où l’on se rend chaque jour n’est plus demandé, ni considéré comme attractif par les employés (les nouveaux comme les anciens). Le point de vue de la nouvelle génération de travailleurs est très différent et se résume souvent par « mon environnement de travail est l’endroit où je me trouve et mon employeur me fournit les outils nécessaires pour que je puisse réaliser mon travail depuis l’endroit que je choisis.
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Mitel
Published By: Mitel     Published Date: Apr 07, 2017
Les modes de communications en entreprise évoluent radicalement, de pair avec la technologie, l'utilisation croissante des smartphones, des réseaux IP et l'évolution des modèles de travail.
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Mitel
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