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Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Oracle     Published Date: Feb 11, 2019
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Oracle
Published By: Lenovo - APAC     Published Date: Feb 11, 2019
Asian ICT infrastructure investment is exploding as businesses review and modernise their data-centre architectures to keep up with the service demands of a growing and increasingly sophisticated population. Demand for cloud services, particularly to support big-data analytics initiatives, is driving this trend. Frost & Sullivan, for example, believes the Asia-Pacific cloud computing market will grow at 28.4 percent annually through 2022. Despite this growth, many businesses are also rapidly realising that public cloud is not the best solution for every need as theydo not always offer the same level of visibility, performance, and control as on-premises infrastructure.This reality is pushing many companies towards the middle ground of hybrid IT, in which applications and infrastructure are distributed across public cloud and self-managed data centre infrastructure. Read about Medical company Mutoh and how it took advantage of the latest technology.
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lenovodcg, nutanix, hyperconvergedinfrastructure, hci
    
Lenovo - APAC
Published By: FICO EMEA     Published Date: Feb 11, 2019
The automotive leasing and financing industry is facing its most competitive times. Market disruptors are moving quickly, leveraging technology to provide polished and high-value customer experiences to lure business away from more traditional lenders. However, the use of smart technology and automated credit decisioning can enable auto lenders to make accurate lending decisions and gain a competitive edge. Learn how you can: • Issue accurate and immediate credit financing decisions at the point of sale • Reduce delinquencies and credit losses • Grow your lending portfolio • Create winning offers using data and analytics • Speed up credit decisions to prospects and stay competitive • Use smart analytics to enhance the customer service experience Download the case study round up Digital Transformation for Automotive Finance to learn how you can transform your business.
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collections treatment optimisation, customer retention, lending decision, collection optimisation, debt managemen, auto leasing financing, automated credit decisioning
    
FICO EMEA
Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: RSM US     Published Date: Feb 08, 2019
The term outsourcing can have a negative connotation, conjuring images of layoffs and relocating jobs to third parties in remote locations. However, outsourcing can take many forms, and finance and accounting outsourcing (FAO) does not always mean the displacing of the finance back office. Specifically, FAO leverages digital technology to complement and support the back office, streamlining processes while providing enhanced transaction processing, reporting and analytics capabilities. It also allows key resources to focus on strategy, analysis and decision-making.
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RSM US
Published By: Workday Spain     Published Date: Feb 08, 2019
Cómo puede poner el poder de los analytics en tiempo real a disposición de los usuarios? Vea este vídeo para conocer las tecnologías que giran en torno a la integración de datos y analytics autoservicio, y para saber cómo utilizarlas con el fin de liderar una organización centrada en los datos.
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workday, workforce technology, digital strategy
    
Workday Spain
Published By: Comcast Business     Published Date: Feb 06, 2019
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction - all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
The technology landscape in the financial services sector is vast, ranging from cutting-edge to mission-critical, each having an impact on the industry as a whole. Customer-facing services and back-end operations alike are seeing real benefits from innovation, including greater efficiencies and higher levels of customer satisfaction.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
The rate at which technology is evolving is increasing almost exponentially. In the business sector, hardware has given way to software-defined everything, while many on-premises technologies are now offered as a service. Much of the advances in technology over the last few years have been the direct result of the growing ubiquity of the cloud and faster connectivity speeds, both of which have enabled companies to adopt digital transformation technologies to help them work smarter and more efficiently.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking, gig speed, mobile, big data, analytics, automation
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
The quick-service restaurant industry continues to be a favorite among consumers who look to the sector for a wide variety of food served quickly and at a low price. The speed and efficiency of QSRs, which include the emergent “fast casual” restaurants, match today’s on-the-go lifestyle of consumers across all ages who often are too busy to cook at home. That said, consumers expect their dining experience at a QSR to be comfortable with conveniences ranging from WiFi connectivity to ordering kiosks and dining area entertainment on large screens or even tableside tablets. They expect the information on menu boards to be accurate and up-to-date and their meal orders to be fulfilled quickly and accurately. Technology is a major enabler in meeting consumers’ expectations while simultaneously helping QSR locations increase operational efficiencies and quality of service.
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restaurants, quick-serve restaurants, qsr, fast food, convenience food, restaurant technology, qsr technology, guest experience, pos, digital entertainment, wifi, television, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi, hospitality technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative
    
Comcast Business
Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking
    
Comcast Business
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: RSM US     Published Date: Feb 06, 2019
Competition and growth demands are intense in today’s environment. Margin pressure and increasing customer requirements create a need for laser focus on the customer experience, a true understanding of costs and margins, and experience to align your supply chain with your organizational strategy.
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RSM US
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs. • The potential savings available with telemedicine programs • The surprising ROI of fertility coverage and care • Best practices for evaluating and implementing onsite clinics
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Artemis Health
Published By: Artemis Health     Published Date: Feb 05, 2019
Artemis Health teamed up with Employee Benefit News to research the current “benefits landscape.” We surveyed self-insured employers to find useful trends, interesting stats, and info on what leaders like you are doing to improve their benefits strategy. In this whitepaper, you'll discover: • Regional differences in benefits offerings and priorities • What benefit leaders believe they can accomplish with benefits data analytics • The features and functionality your peers are looking for when they evaluate a data solution
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Artemis Health
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers are mining their health and benefits data to save costs and provide quality care for employees. Data is driving business decisions, but how do you get from millions of rows of data to a consumable graph to taking action? In this white paper, we’ll delve into data analytics best practices that help self-insured employers find actionable insights in their benefits data. • Which data sources will help you ensure you’re measuring the right thing at the right time • How to ensure data variety and choose key metrics • An example of a successful predictive analysis using benefits data
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Artemis Health
Published By: Workday Netherlands     Published Date: Feb 04, 2019
HCM-technologie gaat een sleutelrol spelen en zal organisaties helpen om hun weg te vinden in de opkomst van de social enterprise. Deze technologie maakt het mogelijk om de volledige werknemercyclus te beheren, van recruiting tot retentie, en levert de benodigde analytics voor het nemen van belangrijke beslissingen. Ontdek welke vier stappen bedrijven nu moeten nemen.
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workforce-technologie, digitale strategie
    
Workday Netherlands
Published By: Workday Spain     Published Date: Feb 04, 2019
En esta repetición del vídeo del webinar del Argyle Executive Forum, ejecutivos de RRHH de empresas líderes de distintos sectores ofrecen insights y recomendaciones de expertos para desarrollar una estrategia de analytics y establecer una estructura de datos.
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workday, workforce technology, digital strategy
    
Workday Spain
Published By: Workday     Published Date: Feb 04, 2019
"Read now to learn about three key steps drawn from the “2018 Deloitte Global Human Capital Trends” report that emerging organisations can take to attract and retain top talent, including: ? Redefining careers ? Creating more personalised performance enablement to boost employee engagement ? Using data-driven technology and analytics to enhance business value "
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workday, workforce technology, digital strategy
    
Workday
Published By: Workday     Published Date: Feb 04, 2019
Human capital management technology plays a key role in helping organizations navigate the rise of the social enterprise, providing the ability to manage the full worker lifecycle, from recruitment to retention, and delivering the analytics needed to drive key business decisions. Read about the four steps businesses should take now.
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workday, workforce technology, digital strategy
    
Workday
Published By: ANSYS     Published Date: Feb 04, 2019
Read how ANSYS is addressing this challenge with the introduction of Mosaic technology that automatically connects different types of meshes with general polyhedral elements.
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ansys, 3d design, design engineering, fluid dynamics
    
ANSYS
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