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Published By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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Seismic
Published By: MuleSoft     Published Date: Apr 15, 2019
In response to the federal government’s Cloud First initiative, agencies are moving to the cloud at an accelerated rate - moving on-premise applications, data and workloads to cloud infrastructure and adopting SaaS technologies like Salesforce, ServiceNow and Workday. What many in government have found is that integration and looking for government integration solutions has emerged as a stumbling block that has prevented government from realizing many of the benefits of moving to the cloud. This is because while a growing number of applications adopted by government are in the cloud, the underlying integration technologies connecting these applications are still based on-premise, meaning that government IT teams still have to spend time provisioning and maintaining infrastructure to ensure that their middleware doesn’t become a performance bottleneck for their applications. Join us for a conversation with MuleSoft CISO Kevin Paige on why cloud integration is key for agencies to succe
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MuleSoft
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q2'19
Published By: MindTouch     Published Date: Mar 18, 2019
Improving contact center efficiency remains a top priority for most service professionals. Yet, the impetus for doing so has shifted from a conversation about cost toward a greater focus on the customer experience. The reason is simple: contact center efficiency costs are intertwined with the customer experience. Increasingly, controlling cost in the contact center depends on the extent to which an organization can meet the growing demand for A+ customer self-service experiences. When I have a question, customers now ask, is it quick and easy to find an answer? Three important pillars of contact center efficiency now depend on the answer to this question.
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MindTouch
Published By: MindTouch     Published Date: Mar 08, 2019
Better with knowledge management. To operate effectively, chatbots need to be able to quickly match user intent to relevant information. This means querying the available knowledge sources for answers. As it turns out, the better organizations structure, organize, and publish this information, the better their chatbots will be. This puts next-gen knowledge management solutions square in the middle of the chatbot conversation.
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MindTouch
Published By: UnitedHealthcare     Published Date: Mar 05, 2019
As a small business owner, you’ve got big things to consider. But what’s most important? Health plans. Tag along with small business expert Steve Strauss for lively conversations with business owners like yourself — and learn how being informed about health plans can help you keep costs low, employees happier — and give you the edge on competition.
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UnitedHealthcare
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s Director CX Strategy EMEA Director, Harald Behnke and Daryn Mason, Independent Customer Experience Leader, as they list their top three hyped technologies, and discuss innovations such as conversational Interface, AI and IoT.In particular, customer experience is all about personalised intelligence at scale, and IoT connects product to Front Office with convenient new options. Find out what’s happening in customer experience across the globe, and get inspired by the smart revolution.
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Oracle
Published By: Tenable     Published Date: Feb 27, 2019
"CISOs and other security leaders know they can't find and fix every vulnerability. Yet, that's what’s expected. So, what can you do? The short answer: Work smarter, not harder. To do that, you need to reduce the vast universe of potential vulnerabilities down to a subset of the vulnerabilities that matter most. Download the “How to Prioritize Cybersecurity Risks: A Primer for CISOs” ebook now to learn: -How to adopt a risk-based approach to prioritization – beyond what CVSS scores tell you -Why visibility into all your company’s IT assets is key to understanding the scope of vulnerabilities and taking appropriate remedial action -How to change the conversation from “How many vulnerabilities do we have?” to “Which vulnerabilities pose the greatest risk?”"
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Tenable
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: Genesys     Published Date: Feb 12, 2019
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: Personalise self-service Connect customer conversations Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys
Published By: Marketo     Published Date: Feb 11, 2019
more conversational. Download our new Definitive Guide to Engaging Email, a jam
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Marketo
Published By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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Group M_IBM Q119
Published By: PGi     Published Date: Jan 24, 2019
Vous n’envisageriez pas une conversation téléphonique cruciale avec un investisseur, un événement clients ou une réunion avec une partie prenante qui aurait lieu dans l’aire ouverte de votre bureau. Alors pourquoi organiseriez-vous un évènement virtuel important sur une plateforme dont les caractéristiques favorisent la collaboration et le travail en équipe pour un petit groupe ?
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PGi
Published By: Dell SB     Published Date: Jan 24, 2019
The sections below contain relevant information about the key points of our PowerEdge server portfolio. Please use these to guide your conversations with prospects from introduction through to opportunity qualification and follow-up.
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Dell SB
Published By: SAS     Published Date: Jan 04, 2019
How can you open your analytics program to all types of programming languages and all levels of users? And how can you ensure consistency across your models and your resulting actions no matter where they initiate in the company? With today’s analytics technologies, the conversation about open analytics and commerical analytics is no longer an either/or discussion. You can now combine the benefits of SAS and open source analytics technology systems within your organization. As we think about the entire analytics life cycle, it’s important to consider data preparation, deployment, performance, scalability and governance, in addition to algorithms. Within that cycle, there’s a role for open source and commercial analytics. For example, machine learning algorithms can be developed in SAS or Python, then deployed in real-time data streams within SAS Event Stream Processing, while also integrating with open systems through Java and C APIs, RESTful web services, Apache Kafka, HDFS and more.
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SAS
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Genesys     Published Date: Dec 20, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences Start small and deploy fast with MicroApps
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Genesys
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
Published By: AuditBoard     Published Date: Nov 26, 2018
You are the CAE of a mature company sitting with your external auditor, ready to kick off planning for the upcoming year. You’ve always been on top of your controls environment, and expect this upcoming year to go smoothly. However, mid-way through discussing your new areas of focus, the conversation goes astray as your auditor starts throwing out terms like “IPE” or “Electronic Audit Evidence” and says a whole new set of evaluation points will have to occur for every control test in your environment.
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AuditBoard
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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Spredfast
Published By: PGi     Published Date: Nov 07, 2018
Vous n’envisageriez pas une conversation téléphonique cruciale avec un investisseur, un événement clients ou une réunion avec une partie prenante qui aurait lieu dans l’aire ouverte de votre bureau. Alors pourquoi organiseriez-vous un évènement virtuel important sur une plateforme dont les caractéristiques favorisent la collaboration et le travail en équipe pour un petit groupe ?
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PGi
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