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Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Traditional data processing infrastructures—especially those that support applications—weren’t designed for our mobile, streaming, and online world. However, some organizations today are building real-time data pipelines and using machine learning to improve active operations. Learn how to make sense of every format of log data, from security to infrastructure and application monitoring, with IT Operational Analytics--enabling you to reduce operational risks and quickly adapt to changing business conditions.
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AWS - ROI DNA
Published By: Epicor     Published Date: Jun 11, 2018
Focus on your best customers and minimize time wasted on unprofitable partnerships to maximize LBM business growth through the benefits of the trending practice of customer stratification. Epicor BisTrack Software, an LBM-specific business software, provides all the tools and information you need to implement customer stratification and reap the benefits of knowing your customer’s buying habits and successes. Download the e-book from Epicor to: 1. Understand the Benefits of Stratification 2. Explore The Four Customer Types 3. Ask Yourself These Important Questions 4. Apply Strategies to Maximize Results 5. Sustain Success With a Focus on Customers
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lumber, building materials, lbm, erp, bistrack, lumber distributors, customer stratification, customer experience
    
Epicor
Published By: Epicor     Published Date: Jun 11, 2018
Gain a competitive advantage in the LBM industry by understanding who your most and least profitable customers are with customer stratification. Download the tip sheet from Epicor BisTrack Software to learn the six ways implementing customer stratification brings success to your lumber and building materials business.
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lumber, building materials, lbm, erp, bistrack, lumber distributors, customer stratification, customer experience
    
Epicor
Published By: Genesys     Published Date: Jun 11, 2018
While most companies today support multi-channel customer service, they typically manage individual channels in silos, resulting in a fragmented customer experience. Moving to an omnichannel contact center solution will not only provide a substantial competitive advantage, it will also improve the overall experience and satisfaction of both agents and customers. Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service including: • 50% reduction in processing of duplicate messages across channels • Over 20% increase in First Contact Resolution • 15% increase in CSAT
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omnichannel contact center, customer experience, csat, first contact resolution
    
Genesys
Published By: Aviatrix     Published Date: Jun 11, 2018
Global Transit Network architecture is critical to the success of your AWS cloud deployment. Implemented correctly, a Global Transit Hub enables traffic to securely flow from on-prem to VPCs, or from VPC to VPC, in a way that minimizes complexity and cost and maximizes agility and availability. Implemented poorly, it becomes a choke point that is time-consuming – and costly – to maintain and troubleshoot. As part of our fact-filled AWS Bootcamp series, Aviatrix CTO Sherry Wei reviews seven best-practice topics for Global Transit Network architecture. Free Evaluation Checklist In addition to the slides, you’ll also receive a handy spreadsheet-based checklist with 50 architecture and business goals to consider when evaluating solutions for your own Global Transit Network. Who Should Watch? Anyone responsible for connectivity of cloud resources, including cloud architects, cloud infrastructure managers, cloud engineers, and networking staff.
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aws, aws vpc, aws global transit network, aws transit vpc, cisco csr, csr 1000v
    
Aviatrix
Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Kronos     Published Date: May 30, 2018
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates
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Kronos
Published By: Infosys     Published Date: May 30, 2018
Enterprises often accord the lowest priority for modernizing systems running business-critical applications, for fear of disruption of business as well as the time it would take for the new system to stabilize and come up to speed. A large telecom company had the same fears when they decided to modernize the reporting data warehouse which produced reports critical for making business decisions. See how Infosys helped and the five key takeaways from the project.
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data, fortress, modernize, business, applications, telecom
    
Infosys
Published By: NetApp     Published Date: May 29, 2018
This white paper discusses AI infrastructure challenges and how NetApp can help you build a data pipeline for your deep learning workflows today, while future-proofing investments in your AI infrastructure. Careful infrastructure planning can smooth the flow of data through your deep learning pipeline, lead to faster time to deployment, and maximize competitive differentiation.
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NetApp
Published By: CA Technologies EMEA     Published Date: May 29, 2018
In time, containers will be the means by which all workloads are deployed on server platforms. It makes too much sense. Constructing fake machines around virtual workloads, just to make them portable across servers, was not the architecturally rational thing to do. It was the expedient thing to do, because cloud platforms had not yet evolved to where they needed to be. This book presents a snapshot of the emerging approaches to container monitoring and distributed systems management that engineers and their customers are building together.
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CA Technologies EMEA
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: CA Technologies EMEA     Published Date: May 23, 2018
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere. APIs are not necessarily a new technology, but in today’s digital world, they have risen in prominence and become important to every facet of the enterprise. This in turn has increased the demand for effective API management. But what does an effective solution look like? The API Management Playbook will help you understand: • Why digital transformation is crucial in the application economy • How APIs are the building blocks of digital transformation • Which key stakeholders in your organization are impacted by APIs • What the API lifecycle is and how it relates to API management
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 23, 2018
To move your business from its current state to the connected enterprise, you have to define a common API to your database and other systems, while providing the infrastructure to support the new model. The new systems must incorporate the security safeguards while ensuring the infrastructure can support the new growing, but variable, load. With the rapid adoption of mobile and web-based services across the industry, the REST architecture has emerged as the de facto standard for API integration across systems. This white paper addresses the concepts of REST, creating REST APIs for your databases and integrating with other systems: • What is REST? • Why use REST for database access? • Building REST infrastructure for database access • The REST enabled database • Integrating REST with other services • Criteria for selecting REST services platform
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CA Technologies EMEA
Published By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
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ibm planning analytics, revenue planning, income statement
    
IBM
Published By: Infosys     Published Date: May 22, 2018
When one of our client's most strategic web applications was hacked, it was something of a wake-up call. Application security is surprisingly often an afterthought, and serious investment is only sometimes made when security breaches are discovered. Effectively, companies try to close the stable door after the horse has bolted. However, preventive security maintenance of apps is far more cost-effective and less damaging than reactive security. Our client therefore asked us to put in place an app security testing program early in the development life cycle to reduce the chances of similar breaches in the future.
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security, technology, data, app, device, web
    
Infosys
Published By: Zendesk     Published Date: May 21, 2018
Customers are more technically savvy than everand have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers onlyseek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk
Published By: Infosys     Published Date: May 21, 2018
We are one big family! With over 198,000 employees, 45 million square feet area (in India alone), and hundreds of buildings to manage, reducing our carbon footprint and energy consumption is no easy task. Consider this: Since 2008, our employee strength has increased 143 per cent! Thinking about how much energy these many employees consume and the emission per employee? Go figure!
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carbon, neutral, enterprise, business, employee
    
Infosys
Published By: Groove     Published Date: May 16, 2018
Build.com is a well-established online retailer of home improvement products. Their sales team was stretched thin, and they needed a way to ensure accurate records in Salesforce in a way that didn’t hurt overall sales and customer outreach. While they were initially drawn to Groove for the Salesforce Email Sync, they soon discovered more ways to turbocharge their sales effort with personalizable drip campaigns through Flow.
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Groove
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
With a hybrid IT approach, small and midsized businesses can leverage the greater control, faster access, and increased security that comes with on-premise, while taking advantage of the increased agility, reduced costs, and better flexibility that the cloud offers. In this report we’ll look at some of the challenges that smaller organizations face in building and managing IT, along with how some businesses are leveraging a hybrid cloud and on premise approach, gaining some significant benefits through this approach.
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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Hewlett Packard Enterprise
Published By: CrowdStrike     Published Date: May 10, 2018
One of the biggest challenges to effectively stopping breaches lies in sifting through vast amounts of data to find the proverbial “needle in the haystack” – the subtle clues that indicate an attack is imminent or underway. As modern computer systems generate billions of events daily, the amount of data to analyze can reach petabytes. Compounding the problem, the data is often unstructured, discrete and disconnected. As a result, organizations struggle to determine how individual events may be connected to signal an impending attack. In this context, detecting attacks is often difficult, and sometimes impossible. This white paper describes how CrowdStrike solved this challenge by building its own graph data model – the CrowdStrike Threat Graph? – to collect and analyze extremely large volumes of security-related data, and ultimately, to stop breaches. This revolutionary approach applies massive graph-based technologies, similar to the ones developed by Facebook and Google, to detect k
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CrowdStrike
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