b2b

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Published By: IBM     Published Date: Mar 03, 2016
A step-by-step approach to streamline and reengineer your B2B and B2C fulfillment processes.
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ibm, b2b, b2c, aberdeen group, convergence
    
IBM
Published By: IBM     Published Date: Mar 03, 2016
Use B2C best practices to meet buyer expectations for enhanced online experiences.
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ibm, b2b, b2b commerce, e-commerce, buyer
    
IBM
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices
    
Clicktale
Published By: Dun & Bradstreet     Published Date: Feb 16, 2016
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters. You’ll learn: • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign • Why data is the key ingredient of programmatic • How to leverage targeting to your advantage
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Dun & Bradstreet
Published By: LiveHive     Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions. Download the white paper “How Top Performing Companies Drive Sales and Marketing Alignment” to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
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livehive, sales productivity, integration, marketing, b2b, sales process
    
LiveHive
Published By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
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marketing, business development, b2b, sales, business practices
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior
    
GrowthIntel
Published By: Oracle     Published Date: Feb 10, 2016
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
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oracle, cloud based supply chain, business transformation, it management, wireless, knowledge management, data management
    
Oracle
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
    
AdAgility
Published By: Oracle CPQ BB     Published Date: Feb 05, 2016
Recent Aberdeen research on Configure/Price/Quote solutions helps sales operations practitioners reduce the friction at the end of the B2B sales cycle. If you are implementing a CPQ deployment, make sure you get your money's worth by supporting it with these best practices.
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Oracle CPQ BB
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: IBM     Published Date: Jan 26, 2016
Read this white paper to learn why forward-thinking business and technology leaders are turning to B2B integration and collaboration solutions to get the speed, agility, high-availability and resilience they need.
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ibm, b2b, collaboration, integration, agility, solutions, enterprise applications, data management, business technology
    
IBM
Published By: IBM     Published Date: Jan 26, 2016
Read this in-depth ebook to learn what industry standards look like, how they work, and the ways they enable automated exchanges of business transactions and information.
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ibm, b2b, integration, industry, standards, processing, enterprise applications, data management, business technology
    
IBM
Published By: Uberflip     Published Date: Jan 20, 2016
Content marketing is tough. But it doesn't have to hurt.
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uberflip, b2b, content marketing, business technology
    
Uberflip
Published By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
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uberflip, content, engagement, content, discoverability
    
Uberflip
Published By: Cisco     Published Date: Jan 13, 2016
Time and technology — never enough of the former, and how to best deploy the latter — often shape the daily existence of modern B2B sales professionals. If you're looking for an additional edge in beating your quota next year, this research report will provide actionable guidance around how web conferencing solutions can help you make better, faster, and more effective connections with today’s savvy buyers.
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Cisco
Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
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b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm
    
Sponsored by Adobe and Salesforce
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
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oracle, modern b2b ecommerce, internet retailer, networking, knowledge management, enterprise applications, business technology, data center
    
Oracle
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn how the head of eCommerce and CIO of Carolina Biological partnered together to successfully make the switch to digital eBusiness, increase customer loyalty, and reduce costs and time to market.
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oracle, webinar, digital ebusiness, customer loyalty, b2b ecommerce, internet retailer, networking, data management, business technology
    
Oracle
Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management, b2b, business technology
    
Marketo
Published By: Aria Systems     Published Date: Dec 08, 2015
The Internet of Things offers countless opportunities to grow your business, increase recurring revenue, and retain satisfied customers for longer periods of time. If you can measure it, you can monetize it. And when you combine the vast amounts of big data available with the IoT, there are endless opportunities ($14.4 trillion worth!) for monetization across all industries and functions—from healthcare to B2B to automotive and nearly everything in between. The following articles will help you maximize and monetize the Internet of Things.
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aria, mot, monetization of things, internet of things, iot, b2b, networking, it management, wireless, enterprise applications
    
Aria Systems
Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips
    
Brainshark
Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
Promise of programmatic as part of their larger advertising strategy.
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Dun & Bradstreet
Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
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marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing, blocker, commercial insight
    
CEB
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