technology guide

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Published By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, technology, automation, roi, guide
    
Act-On
Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments
    
Act-On
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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digital technology, retail, customer needs, retail experience, future of retail
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: Attunity     Published Date: Nov 15, 2018
Change data capture (CDC) technology can modernize your data and analytics environment with scalable, efficient and real-time data replication that does not impact production systems. To realize these benefits, enterprises need to understand how this critical technology works, why it’s needed, and what their Fortune 500 peers have learned from their CDC implementations. This book serves as a practical guide for enterprise architects, data managers and CIOs as they enable modern data lake, streaming and cloud architectures with CDC. Read this book to understand: ? The rise of data lake, streaming and cloud platforms ? How CDC works and enables these architectures ? Case studies of leading-edge enterprises ? Planning and implementation approaches
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optimize customer service
    
Attunity
Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
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ssl, vpn, ssl vpn, ssl vpn purchase, vpn purchase, buyers guide, buying guide, ipsec, ipsec vpn, comparison, system requirements, aventail
    
Aventail
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) technologies are rapidly moving beyond the realms of academia and speculative fiction to enter the commercial mainstream, with innovative products that utilize AI transforming how we access and leverage information. AI is also becoming strategically important to national defense and in securing our critical financial, energy, intelligence, and communications infrastructures against state-sponsored cyberattacks. According to an October 2016 report issued by the federal government’s National Science and Technology Council Committee on Technology (NSTCC), “AI has important applications in cybersecurity, and is expected to play an increasing role for both defensive and offensive cyber measures.” Based on this projection, the NSTCC has issued a National Artificial Intelligence Research and Development Strategic Plan to guide federally-funded research and development. The era of AI has most definitely arrived, but many still don’t understand the basics of this im
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artificial, intelligence, cybersecurity, machine
    
BlackBerry Cylance
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Bluecore     Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology. This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
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Bluecore
Published By: Brother     Published Date: Mar 08, 2018
Documents are an integral component to the successful operation of an organization. Whether in hardcopy or digital form, they enable the communication, transaction, and recording of business-critical information. To ensure documents are used effectively, organizations are encouraged to continually evaluate and improve surrounding workflows. This may involve automating elements of document creation, securing the transfer and storage of information, and/or simplifying the retrieval of records and the data contained within. These types of enhancements can save time, money, and frustration. This white paper will discuss top trends and requirements in the optimization of document-related business processes as well as general technology infrastructures for document management. It will also address how some office technology vendors have reacted to these trends to guide their design and development of products, solutions, and services.
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documents, workflows, business process, document management
    
Brother
Published By: Building Engines     Published Date: Mar 18, 2019
The volume of technology solutions available to CRE professionals is tremendous, and new entrants are emerging at a faster pace than ever. To succeed in this environment, highly effective CRE organizations behave differently than their peers in how they approach, select, and adopt technology. For CRE professionals seeking to develop a more technologically mature organization, the findings in this report provide a few clear guidelines.
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Building Engines
Published By: CDW     Published Date: Feb 27, 2015
CDW’s Technology Insights guides provide a high-level, informative take on today’s most pressing IT solution areas and related issues. Speaking to the interests and concerns of IT managers and their staff, as well as their enterprise counterparts, the guides provide up-to-date summaries, strategic guidance and best practice tips on the technologies driving IT operations forward.
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software management, sam, software security, cloud computing, enterprise content management, business intelligence, office productivity apps, network security, internet security, network security appliance, security management, best practices, business management, data protection, mobile device management, it management, business technology
    
CDW
Published By: Cherwell Software     Published Date: Sep 14, 2016
This whitepaper will consider how “codeless” software solutions are favorable to those that require customization with a focus on future-proofing, reduced administration overhead and increased flexibility.
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Cherwell Software
Published By: Cisco     Published Date: Jan 16, 2014
Cloud Web Security Using Cisco ASA Technology Design Guide
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cisco, cloud web security, security, cisco asa, cvd, cisco asa technology
    
Cisco
Published By: Cisco     Published Date: Jan 16, 2014
Email Security Using Cisco ESA Technology Design Guide
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cisco, emial security, cisco validated designs, cvds, security
    
Cisco
Published By: Cisco     Published Date: Aug 18, 2014
Start planning your deployment of the Cisco Unified Computing System (Cisco UCS), powered by the Intel® Xeon® processor, with this useful, step-by-step design guide. The Cisco UCS Technology Design Guide simplifies the steps to a successful deployment. Four modules guide you through a Cisco engineer-tested framework that addresses typical data center and server issues.
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design guide, deployment, computing, servers, data, innovative, data center, architecture, performance, processors, blade, equipment
    
Cisco
Published By: Cisco     Published Date: Jan 05, 2015
Cisco Validated Designs (CVDs) present systems that are based on common use cases or engineering priorities. CVDs incorporate a broad set of technologies, features, and applications that address customer needs. Cisco engineers have comprehensively tested and documented each design in order to ensure faster, more reliable, and fully predictable deployment.
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datacenter, data management, collaborations, business capabilities
    
Cisco
Published By: Cisco     Published Date: May 14, 2015
Cisco Validated Designs (CVDs) provide the foundation for systems design based on common use cases or current engineering system priorities.
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wifi, wireless, technology, network, cisco, cvd, deployment
    
Cisco
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