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Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
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subcribers, email analytics, email acquisitions, subscriber lists
    
Act-On
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
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marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak
    
AppSense
Published By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment, campaign managment
    
BlueHornet
Published By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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bluehornet, email marketing, mobile text messaging
    
BlueHornet
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization, behavioral data, anonymous users
    
Boomtrain
Published By: Bronto     Published Date: Jul 16, 2012
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
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bronto, marketing, email marketing, marketing campaigns, social media, subscriber engagement, customer
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
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lifelong subscribers, marketing lifecycle, strategic email marketing
    
Bronto
Published By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
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lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers
    
Bronto
Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention, social network, customer engagement, online channel
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
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content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, a b testing, success rates
    
Campaigner
Published By: CheetahMail     Published Date: May 19, 2008
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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cheetah mail, email acquisition, list building, email marketing, cheetah, cheetahmail, experian
    
CheetahMail
Published By: Cisco Webex     Published Date: Aug 16, 2011
Cisco WebEx supports 10 million subscribers each month with easy-to-use web applications. It's free, it's easy, it's WebEx . . . try it today.
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cisco webex, webex meeting center, free trial, sales cycle, customer interaction, video, imenterprise im solution, meeting online, integrated audio conferencing
    
Cisco Webex
Published By: Commvault ABM Oct     Published Date: Feb 15, 2018
Enterprises and managed service providers (MSPs) have some similar challenges in the realm of data protection. Both have to deal with expansive environments—with enterprises protecting distributed offices/geographies, and MSPs protecting many independent subscribers. Both also have been seeing production data storage and secondary protection storage demands rising. Enterprises and MSPs alike should therefore be looking for data protection architectures that have scale-out capabilities built into their core foundation.
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data protection, msps, data storage, scale out data protection
    
Commvault ABM Oct
Published By: eDataSource     Published Date: Jun 15, 2015
Among the many useful elements of eDataSource’s visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketer’s audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audience’s inboxes.
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eDataSource
Published By: Elementool Inc.     Published Date: Jan 28, 2008
Elementool, a leading provider of web-based project management tools for developers, including bug, defect, time-tracking and help desk tools, has announced the release of a bug tracking add-in tool for developers using the Visual Studio.NET 2005 platform. It is available free to Elementool’s community of project management solution subscribers.
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bug tracking, project management, software development, effective management process, defect tracking, dot net, .net, software testing, quality assurance, quality control, elementool
    
Elementool Inc.
Published By: Entrust Datacard     Published Date: May 15, 2014
On November 22, 2011, the CA/Browser Forum adopted “Baseline Requirements for the Issuance and Management of Publicly-Trusted Certificates, Version 1.0” (hereafter referred to as the “BR 1.0”) to take effect on July 1, 2012. This document explains the differences between non-qualified and Fully-Qualified Domain Names (FQDN), the reasons behind the CA/Browser Forum’s change and suggests alternatives for affected subscribers.
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entrust, non fqdns, certificates, forum changes, publicly trusted certificates, networking, it management
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jul 21, 2014
This document explains the differences between non-qualified and Fully-Qualified Domain Names (FQDN), the reasons behind the CA/Browser Forum’s change and suggests alternatives for affected subscribers.
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non-fqdns, depreciation, internal server names, reserved ip addresses
    
Entrust Datacard
Published By: FICO     Published Date: May 11, 2017
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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customer experience, credit, credit policies
    
FICO
Published By: FICO EMEA     Published Date: Jan 25, 2019
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
    
FICO EMEA
Published By: goTransverse     Published Date: Oct 15, 2015
Billing is a key moment of truth for all businesses. Every interaction with the customer ultimately gets filtered through billing. It’s an endless combination of quotes, account creation, orders, pricing, payments, settlement and subscriber management. If your company is looking to evaluate billing and subscription management vendors, this paper covers five must-ask questions your peers wished they had uncovered before signing the contract.
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goTransverse
Published By: IBM     Published Date: Nov 13, 2008
To grow your subscriber base, reduce churn and control costs, it is imperative that you achieve and maintain a deep understanding of the customer experience throughout your organization. This white paper highlights IBM Tivoli® Netcool® Service Quality Manager Service Solutions — how it can change the way telecommunications providers are taking new services to market and helping to crystallize.
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ibm, tivoli, voip, iptv, blackberry, service level agreement, knowledge management
    
IBM
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