social analytics

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Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, travel management analytics, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics
    
Adobe
Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence, trusting big data, insight, action, knowledge management, enterprise applications, data management
    
Advizex
Published By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
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social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
    
Brandwatch
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
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social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring, social media management
    
Brandwatch
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: CDW     Published Date: Jul 11, 2013
Using IBM Social Media Analytics to Improve Your Business
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cdw, cdw blog, ibm social media, social media analytics, sma
    
CDW
Published By: Cisco     Published Date: Jan 05, 2015
The four pillars of computing — cloud, mobility, social, and analytics — are driving new levels of network innovation in datacenter networks. These forces are now buffeting the datacenter along with virtualization and the Internet of Things (IoT), resulting in sweeping changes in traffic patterns that expose the limitations of traditional networks and their operational models. To become a resource rather than a bottleneck to overall datacenter performance, the network must deliver not just exceptional performance and scalability but also unprecedented automation and orchestration that can yield agility, flexibility, and service velocity. This Technology Spotlight examines these key trends and discusses the role that Cisco's Application Centric Infrastructure (ACI) plays in addressing these ongoing challenges for enterprise IT and network managers.
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cloud computing, infrastructure, marketplace, application, hybrid, enterprise, it management, enterprise applications
    
Cisco
Published By: Cisco     Published Date: Jan 05, 2015
The current evolution of computing is prompting enterprise datacenters and their associated networks to adopt new approaches. The four pillars of computing — cloud, mobility, social, and analytics — are now the key trends driving new levels of network innovation that will determine the design and operation of datacenter networks over the next several years.
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cloud computing, infrastructure, marketplace, application, hybrid, enterprise, it management, enterprise applications
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
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firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, it management, data management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Most large organizations address network security with an army of tactical point tools like firewalls, VPN gateways, IDSs/IPSs, network proxies, malware sandboxes, web and e-mail gateways, etc. This messy array of independent technologies was adequate ten years ago, but now presents a plethora of operational, policy enforcement, and monitoring challenges. Worse yet, network security defenses are becoming less and less effective at blocking targeted and sophisticated threats and advanced malware attacks.
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firewall, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, security, it management
    
Cisco
Published By: Cisco     Published Date: Jan 15, 2015
Empirical data from our individual Product Analysis Reports (PARs) and Comparative Analysis Reports (CARs) is used to create the unique Security Value MapTM (SVM). The SVM provides a quick, clear overview of the relative value of security investment options by mapping security effectiveness and value (TCO per protected Mbps) of tested product configurations.
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comparitive analysis, datacenter, social, analytics, security, data management
    
Cisco
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