Customers are the lifeblood of business, but their importance is sometimes forgotten when it comes time to collect payment. For most organizations, accounts receivable is one of the largest assets on the balance sheet. To maintain a competitive position in the market, companies are looking to improve asset-to-cash conversion performance. From the financial supply chain perspective, the goal of the order-to-cash cycle is simple: to translate successful sales into actual financial benefit for the organization.

Join Michael Scarpelli, Technical Support Manager for La Jolla Institute for Allergy & Immunology, as he shares how his team streamlines and automates computer setup and maintenance for a rapidly growing network of more than 500 machines.

Today, digitally savvy companies manage a growing set of web experiences. Learn about three ways to capitalize on Drupal to gain a consistent, yet flexible and extensible platform for content delivery.

Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.

Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.

Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.

In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.

Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.

Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.

You could spend all day reading about Facebook Ads, but none of that matters if you can’t gather insights about your ROI. Conversion tracking solves this!

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

Download the Adobe-sponsored IDC InfoBrief Proving the Value of Digital Asset Management and the Adobe white paper 7 Trends Impacting How We Use Digital Assets to see how to use DAM to keep up with the constantly accelerating pace of digital business.

There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?

There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.

In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.

Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of The 451 Group, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.

Get All 5 Chapters of AlienVault’s How to Build a Security Operations Center (On a Budget) in 1 eBook! You'll get an in-depth look at how organizations with limited resources can set up a successful operations center for monitoring, detecting, containing, and remediating IT threats across applications, devices, systems, networks, and locations. The chapters you'll read focus on: • The roles and responsibilities involved in a security operations team • The key processes you'll need to build a security operations center • The essential security monitoring tools needed for a fully functional security operations center • How threat intelligence is used in a security operations center • Real world examples of how organizations have used AlienVault USM to power their security operations center For many organizations (unless you work for a large bank), building a SOC may seem like an impossible task. With limited resources (time, staff, and budget), setting up an operations center supported b

Today’s businesses generate staggering amounts of data, and learning to get the most value from that data is paramount to success. Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on-demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Amazon Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. Organizations choose Amazon Redshift for its affordability, flexibility, and powerful feature set: • Enterprise-class relational database query and management system • Supports client connections with many types of applications, including business intelligence (BI), reporting, data, and analytics tools • Execute analytic queries in order to retrieve, compare, and evaluate large amounts of data in multiple-stage operations