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Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
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demand generation, marketing, marketing programs, b2b, leads, lead generation
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.
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marketing automation, incremental adoption, incremental deployment, incremental approach, step-by-step approach, enterprise applications, business technology
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
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email deliverability, deliverability, best practices, spamtrap, spam filtering, blacklists, blocklists, soft bounce, hard bounce, content filtering
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
This 25-page Gleansight benchmark report explores how Top Performers are excelling in email performance through personalization.
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email marketing, marketing automation, email marketing personalization, marketing automation readiness
    
Act-On
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On
Published By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
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lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
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subcribers, email analytics, email acquisitions, subscriber lists
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on).
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content marketing, content creation, marketing
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
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lead generation, lead nurturing, b2b marketing, lead scoring
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles.
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content marketing, content management, repurposing content
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
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lead scoring, best practices, act-on, lead generation
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
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lead scoring, lead generation, b2b marketing, generating roi
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
Read on to learn more about using an integrated marketing platform that makes the life-cycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.
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aligning sales and marketing, increases sales, sales and marketing, act on, business technology
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
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deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business, act on
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
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introduction integrated marketing, sales and marketing, alignment
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Aug 18, 2014
Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.
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act-on, marketing, lead scoring, prospects, automation
    
Act-On
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