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Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
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integrated marketing, online and offline integration, adobe integration guide, seamless experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
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customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Once upon a time, teams and technologies were built to gain insights around specific channels and devices. But in a world where customers constantly change devices, knowing how customers behave on one device isn’t enough. It’s time to go beyond the device and change the way you look at how customers interact with your brand. Because once you get the full picture, you can make each interaction with your customer even more intriguing and memorable than the last.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesn’t have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss — and avoiding it altogether.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with current technology - Difficult-to-use content management systems - Over-reliance on IT teams for simple functions - Inadequate access to customer data and insights - Integrating third-party apps - Managing and optimizing content
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
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Adobe
Published By: Adobe     Published Date: Mar 17, 2016
Continued reliance on wet signatures is risky, especially in sales, where speed and ease of business are vital to revenue. In this Forbes Insights paper, learn how moving to e-signatures can transform all aspects of the sales cycle.
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adobe, sales performance, electronic signature, sales cycle, business technology
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital
    
Adobe
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 29, 2017
Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Airfare is increasing. Car rentals are down. Ecotourism is at an all-time high. The truth is, travel and hospitality is in flux. Read the Adobe Digital Insights report US Travel Trends in 2017 to see what’s going on in the industry, including major trends and predictions. You’ll learn all about: •What motivates today’s customers to book travel reservations •Why virtual (VR) and augmented reality (AR) are new disruptors in the industry •Travel predictions for Summer 2017, including major holiday weekends
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Adobe
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