forrester research

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Published By: Absolute Software     Published Date: Sep 06, 2011
Forrester Research and Absolute Software discuss the importance for IT to create a "layered approach" for endpoint security and management
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absolute, intel, laptop, saas, lock down, rapid recovery, stolen, data defense, theft deterrence, pc protection, tpm, trusted platform module, anti theft, data breach, password protection, password, encryption, security
    
Absolute Software
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, business technology
    
Acxiom Corporation
Published By: Adobe     Published Date: Jan 31, 2013
In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets.
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web experiences, adobe, digital experiences, forrester, mobile websites, mobile behavior, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
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customer engagement, customer experience management, web content management, wcm, wcm strategy, online customer experience, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
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responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe
Published By: Adobe     Published Date: Mar 11, 2013
In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers in the category and researched, analysed, and scored them.
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online testing platforms, multichannel marketing, customer experience management, customer experience, digital marketing
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore
    
Adobe
Published By: Adobe     Published Date: Feb 27, 2018
Forrester's research uncovered a market in which Adobe and Salesforce lead the pack. IBM, Oracle, Salesforce, SAP Hybris, and SAS offer competitive options. Marketo lags but is still a contender.
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Adobe
Published By: Akamai Technologies     Published Date: Mar 10, 2016
What digital trends are forcing CDN services to evolve? CDN services are changing, and web and application delivery professionals are navigating the evolving CDN landscape. Read the Forrester Research Report, "CDNs Extend to Web Performance Optimization and End-To-End Cloud Services" to learn what new capabilities are required from the Next Generation CDN.
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cdns, akamai technology, web performance optimization, cloud services
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2018
Forrester has published the results of its research evaluating the 10 most significant web application firewall (WAF) vendors on 33 important criteria. Akamai is proud to be recognized as one of three Leaders in WAFs, with top rankings in both the current offering and strategy categories.
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Akamai Technologies
Published By: AppDynamics     Published Date: Aug 25, 2015
This report from Forrester Research shows how, in today’s digitally-driven world, applications are at the center of the universe. They are the point atop the pyramid where code, data, and modern technologies such as cloud and the Internet of Things (IoTs) interact to enrich the lives of consumers, perform useful scientific and medical work, and drive business value.
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industry, application management, performance, tools, it management, application integration, application performance management, business intelligence, productivity, infrastructure
    
AppDynamics
Published By: Appian     Published Date: Nov 30, 2010
In this report, Forrester Research interviews IT executives to examine the future of banking: the key business drivers, problems, and technology solutions are explained.
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appian, application development, program management, banking platform, financial, collaboration
    
Appian
Published By: Aria Systems     Published Date: May 03, 2016
In Forrester’s 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse, Recurly, SAP hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner as they seek to develop and support alternative business models for both existing and new products and services.
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Aria Systems
Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.
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estara, click to call, online retail, online transactions, e-commerce
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications, multichannel knowledge management, repurchase probability, long-term loyalty, empower sales, roi of self-service
    
Art Technology Group, Inc
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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art technology group, travel ebusiness, interactive support, call center help, customer support, online chat, gen x, gen y, interactive chat agent, @aquila’s miq interactive, atg, nextit
    
Art Technology Group, Inc
Published By: Aternity     Published Date: Jul 20, 2012
Forrester Research projects that by 2016, 350 million employees will have smartphones, prompting businesses to drastically increase spending on mobile projects to meet the flexibility demands of increasingly tech-savvy employees. This exclusive resource describes how businesses can support mobile technologies from virtual desktops to application development with comprehensive end-user experience (EUE) management tools. Find out how this platform proactively detects performance and availability issues to help IT professionals troubleshoot and improve application performance for end-users.
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technology, mobile, management tools, end-user experience, eue, application performance, smartphones, business technology
    
Aternity
Published By: ATG     Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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atg, live help, click to call, smartphone, click to chat, customer service, callbacks
    
ATG
Published By: AtTask     Published Date: Feb 04, 2012
In this free case study Forrester Research explains how the melding of task management with social networking is increasing transparency and team member buy-in for projects - dramatically increasing projects delivered on time and within budget.
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task management software, task tracking software, task software, task project management, business task management software, task it, task tracking, task tracker, online task tracking, task tracking system, task tracking tool
    
AtTask
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