engagement social

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Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
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clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source, voc program, customer behaviors, operationalize voc, customer relationship management, crm, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
    
Clarabridge
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
    
Crowdtap
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: Direct Message Lab     Published Date: Oct 02, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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social media, social networks, social media management, social media agency, dml, direct message lab, facebook, twitter
    
Direct Message Lab
Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media, enterprise applications
    
Equinix
Published By: Evariant     Published Date: Aug 22, 2018
Health systems that implement CRM-based engagement solutions stand to achieve significant strategic gains, from acquiring and retaining patients to supporting more positive clinical outcomes to increasing referrals to member providers and practices. Driven by easy access to rich consumer data and analytic profiling, as well as patient encounter histories, CRM-based engagement centers optimized for healthcare enable health system CSRs to quickly offer personalized responses to consumer or patient inquiries via multiple in- and outbound media, including telephone, email, social, and web.
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call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Genius Inc     Published Date: Apr 28, 2010
This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing
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genius, webinar, social marketing, social media, networking, response, engagement, sales, buyer interest
    
Genius Inc
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing, customer relations
    
Gleanster
Published By: Globoforce     Published Date: Apr 01, 2013
Joanna Geraghty from JetBlue can. JetBlue’s Lift program provides deep insights into the company’s performance and culture management, powered by peer feedback and directly linked to the airline’s core values
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case study, jetblue, engagement, culture, social recognition, globoforce, employee recognition, employee satisfaction
    
Globoforce
Published By: GoToTraining     Published Date: Apr 06, 2011
Watch this on-demand webinar with social media expert Tom Bunzel and discover how you can employ the new Internet tools to strengthen your e-learning and presentation initiatives.
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citrix gototraining, social media training, e-learning, presentation training, webinar, tools of engagement, tom bunzel, twitter
    
GoToTraining
Published By: IBM     Published Date: Oct 03, 2012
Discover the total economic impact and potential ROI that can be realized by deploying IBM Exceptional Web Experience solutions
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web experience, roi, user experience, multichannel experiences, customer engagement, social business, ibm, business technology
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi, capture new markets, security technologies, mobile employees, customers, business partners, mobility importance, maintaining relationships, business integrity, employee integrity, wireless
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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social media, b2b, global economy, smarter workforce, talent, talent analytics, human capital, learning organization, employee engagement, leadership models, global leadership, social collaboration, social networking, social business, communication, social media, mobile, big data
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
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