digital transformation

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Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
This paper explores the evolution of digital communication skills development in post-secondary educational institutions around the world. Find out more now!
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communication, skills, digital communication, silent transformation, global, graphic, visual arts, education, data management
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
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corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
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corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
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digital asset management, marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Jan 20, 2017
This paper explores the five strategies for creating winning customer experiences.
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Adobe
Published By: Adobe     Published Date: Jan 22, 2017
Kaum denken Sie, dass Sie sich im digitalen Bereich auskennen, hat sich die Landscha auch schon wieder geändert. Prognosen zufolge wird der Online- und Mobile-Umsatz bis 2018 knapp 40% des gesamten Umsatzes ausmachen. Es liegt also an Ihnen, Ihre digitalenKanäle zur Umsatzsteigerung zu nutzen.
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Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
This paper examines the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: May 15, 2014
66% of marketers don’t think their companies will succeed unless they have a digital marketing approach. We believe they're right. Marketing in a Digital World follows the results of four companies as they implement their digital marketing transformations. Along the way, you'll learn five steps that every organization should take to revolutionize their marketing and see how Adobe plays a key part in their success.
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adobe, psg, digital marketing, customer experience, marketing, customer engagement, big data, digital transformation
    
Adobe
Published By: Adobe     Published Date: Aug 09, 2016
Read the infobrief for insights on: • What digital transformation is and how other businesses are doing it • How you can save time, money, and improve your customer experience with digitally transformed document workflows • Best practices and first steps in transforming document workflows in your own company
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adobe, document cloud, cloud, workflows, digital transformation, idc, digital documents, digital, document workflows, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Sep 13, 2016
Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: - About the technology involved in digital HR - Best practices when going through digital transformation - How going digital elevates the role of HR in your company
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adobe, cloud, document cloud, digital transformation, human capital, human capital management, human resources
    
Adobe
Published By: Adobe     Published Date: Oct 10, 2016
Read the infobrief for insights on: - What digital transformation is and how other businesses are doing it - How you can save time, money, and improve your customer experience with digitally transformed document workflows - Best practices and first steps in transforming document workflows in your own company
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adobe, document cloud, document workflows, acrobat, adobe acrobat, idc, knowledge management, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
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Adobe
Published By: Adobe     Published Date: Jun 16, 2017
Find out how companies that embed design thinking in digital CX strategy achieve tangible business benefits. Download this paper now.
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creative, customer experience, digital strategy, digital transformation, customer experience management
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
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