data strategy

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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
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big data, big data strategy
    
Adobe
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: AlienVault     Published Date: Oct 21, 2014
While vulnerability assessments are essential, considering vulnerability data in a vacuum greatly limits your ability to prioritize your action plan in an effective way. Without the context of which vulnerabilities are the most severe, which are actively being targeted, which are on critical assets, etc, you may waste time checking things off the list without actually improving security. Join us for this session to learn how to integrate threat intelligence into your vulnerability management strategy.
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alienvault, threat intelligence, vulnerability assessments, vulnerability data, security, it management, knowledge management
    
AlienVault
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Arcserve     Published Date: Feb 26, 2015
In typical organizations, most data resides outside the data center, so it is important that the protection of desktop and laptop computers is given the same priority as file servers and application servers. Have you deployed the right data protection strategy for endpoints? We’re here to help! Arcserve UDP offers a FREE Workstation edition product that specifically focuses on backing up data on endpoints. Not only can desktops and laptops be protected for FREE with award-winning technology that minimizes bandwidth and storage requirements, but they can participate in the global deduplication schema offered by UDP (for 30 days), and have their data protected in public and private clouds, and more! This is too good to pass up! Get your FREE Arcserve UDP Workstation edition now.
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arcserve, unified data protection, software download, bandwidth, deduplication, it management, knowledge management, enterprise applications
    
Arcserve
Published By: Arcserve     Published Date: May 29, 2015
Find out what you need to know about data protection appliances in this video brief by the Enterprise Strategy Group’s Sr. Data Protection Analyst, Jason Buffington. In this short video he’ll analyze: -Various types of data protection appliances -Market trends regarding appliance adoption -What data protection specialists expect from appliances -How Arcserve has evolved to solve the issues of today’s complex organizations Watch this video brief today!
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data protection appliances, appliance adoption, arcserve, security, it management, knowledge management, data management
    
Arcserve
Published By: Attunity     Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
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data lake, data pipeline, change data capture, data swamp, hybrid data integration, data ingestion, streaming data, real-time data, big data, hadoop, agile analytics, cloud data lake, cloud data warehouse, data lake ingestion, data ingestion
    
Attunity
Published By: Ave Point ABM     Published Date: Nov 23, 2017
Enhance Your Microsoft Office 365 Data Management Strategy.
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Ave Point ABM
Published By: Avi Networks     Published Date: Mar 24, 2016
This buyer’s guide for load balancers is based on research, best practices, and conversations with network administrators and IT operations teams at over 110 Global 2000 enterprises. It presents guidelines for choosing application services that mirror the needs of modern data centers and public cloud initiatives. The guide is organized in sections, starting with a pre-assessment of your current application delivery capabilities. With data gathered from your pre-assessment, you can review the considerations involved in creating a software-defined application services strategy; identify opportunities to improve automation of application services and operations. Finally, use the software-defined application services checklist at the end of the guide to identify key priorities in your choice of application service solutions for your enterprise.
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avi networks, best practices, application services, modern data centers, public cloud initiatives, load balancer, load balancing, application delivery, application delivery controller, adc, software-defined networks, sdn, networking, it management
    
Avi Networks
Published By: AWS     Published Date: Oct 12, 2018
Safeguarding your data is more important than ever. In today’s data-driven business landscape, companies are using their data to innovate, inform product improvements, and personalize services for their customers. The sheer volume of data collected for these purposes keeps growing, but the solutions available to organizations for processing and analyzing it become more efficient and intuitive every day. Reaching the right customers at the right time with the right offers has never been easier. With this newfound agility, however, comes new opportunities for vulnerability. With so much riding on the integrity of your data and the services that make it secure and available, it’s crucial to have a plan in place for unexpected events that can wipe out your physical IT environment or otherwise compromise data access. The potential for natural disasters, malicious software attacks, and other unforeseen events necessitates that companies implement a robust disaster recovery (DR) strategy to
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AWS
Published By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
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AWS
Published By: AWS     Published Date: Nov 08, 2018
In this webinar, you’ll learn how Reltio and IQVIA provide holistic data management solutions for traditional pharma, as well as for emerging biotech and consumer health companies, on Amazon Web Services (AWS).
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AWS
Published By: AWS     Published Date: Jun 11, 2019
Join us to learn why Human-in-the-Loop training data should be powering your machine learning (ML) projects and how to make it happen. If you’re curious about what human-in-the-loop machine learning actually looks like, join Figure Eight CTO Robert Munro and AWS machine learning experts to learn how to effectively incorporate active learning and human-in-the-loop practices in your ML projects to achieve better results. You'll learn: When to use human-in-the-loop as an effective strategy for machine learning projects How to set up an effective interface to get the most out of human intelligence How to ensure high-quality, accurate data sets When: Available On Demand (please register to view) Who Should Attend: IT leaders and professionals, line-of-business managers, business decision makers, data scientists, developers, and other experts interested in implementing AI/ML on the cloud are encouraged to attend this webinar. AWS Speaker: Chris Burns, Solutions Architect Figure Eight Spea
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AWS
Published By: AWS     Published Date: Jun 11, 2019
Join us to learn why Human-in-the-Loop training data should be powering your machine learning (ML) projects and how to make it happen. If you’re curious about what human-in-the-loop machine learning actually looks like, join Figure Eight CTO Robert Munro and AWS machine learning experts to learn how to effectively incorporate active learning and human-in-the-loop practices in your ML projects to achieve better results. You'll learn: When to use human-in-the-loop as an effective strategy for machine learning projects How to set up an effective interface to get the most out of human intelligence How to ensure high-quality, accurate data sets When: Available On Demand (please register to view) Who Should Attend: IT leaders and professionals, line-of-business managers, business decision makers, data scientists, developers, and other experts interested in implementing AI/ML on the cloud are encouraged to attend this webinar. AWS Speaker: Chris Burns, Solutions Architect Figure Eight Spea
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AWS
Published By: Backupify     Published Date: Jul 15, 2013
Data that once lived in basements and backrooms is being moved to cloud-based servers and SaaS applications. Historically, data backup has always been a key component of any IT strategy – whether it was stored on floppy disks, duplicate servers, or in custom built applications. With this shift to the cloud, backup shouldn’t be taken out of the strategy; rather, it should be re-thought to be more adaptable and cost-effective –the same reason you moved to the cloud in the first place.
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cloud, backup, saas, it strategy
    
Backupify
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