urban airship

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Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
Published By: Urban Airship     Published Date: Oct 18, 2017
Learn the Pros & Cons of Leaders in the Engagement Space to ID the Best Solution for Enterprise Marketers The first-of-its-kind Forrester Wave™ on Mobile Engagement Automation helps digital business and marketing professionals make the right choice to power that next level of hyperpersonalized customer engagement — whether on mobile, or not. Get your complimentary report to learn: ? Which vendors Forrester analyzed based on a 30-criteria evaluation ? How these vendors differ on current offering, strategic vision and market presence ? Why more companies are investing in mobile engagement automation ? The considerations needed to make the right choice for enterprise marketers
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Urban Airship
Published By: Urban Airship     Published Date: Oct 18, 2017
FIGHT THE FOMO! MAKE SURE YOU CHOOSE THE RIGHT MOBILE ENGAGEMENT VENDOR You've been tasked with evaluating mobile engagement vendors. Now what? Be sure you’re asking the right questions. We’ve gathered questions 14 key areas to ask vendors based on a few data sets — high-level thoughts from analyst firms like Forrester, the best questions prospective customers ask us, what we wish customers in certain verticals would ask, and more. It's thorough and it’ll give you a solid, informed place to start. Download the RFP template and get: ? A comprehensive list of 150+ questions in 14 key areas — and the business reasons behind asking them ? Recommendations for vertically-specific questions to ensure you’re including what’s most critical to getting your needs met
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Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
An app message center allows you to reach your entire app audience - including those opted-out of push notifications. Research shows a quarter of those opted out of push notifications read message center content, and more than half of your opted in audience does. Not only that, high-performing message center content generates 8x the read rate of push notifications. Check out our Inspiration Guide to see 20 examples of how companies are putting message centers to work to better address and grow their mobile audiences.
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messaging, notifications, message center, technology, mobile audience
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
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notifications, messaging, marketing, branding, web traffic
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen. August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images. We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.
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rich notifications, open rate, images, user experiences, customer engagement
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
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mobile wallet, mobile users, branding, customer engagement, mobile marketing
    
Urban Airship
Published By: Urban Airship     Published Date: Oct 08, 2013
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. That’s where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
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mobile relationship management, mrm, mobile marketing, mobile intelligence
    
Urban Airship
Published By: Urban Airship     Published Date: Oct 08, 2013
While free apps proliferate, many fall victim to the download-try-delete cycle, making the average lifespan of an app just 30 days. How can brands keep their place on a customer's mobile device? This whitepaper discusses how an app can deliver value to maintain its place on a customer's phone, and how added value can prompt customers to share some private information and opt in to push notifications. Dig deeper into the key performance indicators (KPIs) for apps that achieve this privacy-value exchange.
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mobile value exchange, mobile marketing, mobile relationship management
    
Urban Airship
Published By: Urban Airship     Published Date: Oct 08, 2013
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
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mobile marketing strategy, mobile relationship management, mobile marketing, push messaging, mobile engagement
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
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urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push.
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urban airship, gpi, good push index, bad push, push notifications, smart phone, mobile marketing, mobile
    
Urban Airship
Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 15, 2012
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 15, 2012
An analysis of the impact push notifications have on mobile application users. Based on real-time data collected from top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
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smartphones, push messaging, mobile, rich applications, mobile applications
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
An analysis of the impact that push notifications have on mobile application users, conducted by Urban Airship. Based on real-time data collected from the top push notification senders, the Index explores the impact of push messaging around the globe
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7 Rules of Good Push” in this useful primer from Urban Airship.
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customer engagement, push messaing, mobile marketing, mobile, smartphone, good push
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. Read more
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push messaging, mobile, mobile marketing, engagement, smartphones, mobile devices
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field.
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mobile relationship management, mobile, mobile devices, mrm, mobile marketing
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
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