teradata

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Published By: Teradata     Published Date: Jul 15, 2015
This paper examines the value of big data applications as a means to ensure pervasive availability of big data analytics in the organization.
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analytics, big data, applications, lob
    
Teradata
Published By: Teradata     Published Date: Aug 27, 2015
While your specific data throughput mileage may vary, this paper will share the factors that directly contribute to a Data Movement solution, the data storage ecosystem alternatives, and the pitfalls you may face when attempting to architect such a solution in your data warehouse environment.
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analytics, big data, applications, lob
    
Teradata
Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights, business technology
    
IBM
Published By: Teradata     Published Date: May 01, 2015
Creating value in your enterprise undoubtedly creates competitive advantage. Making sense of the data that is pouring into the data lake, accelerating the value of the data, and being able to manage that data effectively is a game-changer. Michael Lang explores how to achieve this success in “Data Preparation in the Hadoop Data Lake.” Enterprises experiencing success with data preparation acknowledge its three essential competencies: structuring, exploring, and transforming. Teradata Loom offers a new approach by enabling enterprises to get value from the data lake with an interactive method for preparing big data incrementally and iteratively. As the first complete data management solution for Hadoop, Teradata Loom enables enterprises to benefit from better and faster insights from a continuous data science workflow, improving productivity and business value. To learn more about how Teradata Loom can help improve productivity in the Hadoop Data Lake, download this report now.
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data management, productivity, hadoop, interactive, enterprise, enterprise applications
    
Teradata
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi, business technology
    
Teradata
Published By: Teradata     Published Date: Feb 04, 2015
Optimize your customer experience with Teradata Integrated Marketing Cloud Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
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teradata, integrated, marketing, vendors, executional, operational, analytical, campaign, management, resources, research, oracle, infor, microsoft, direxxis, sdl, repoint global, adobe, market, sap
    
Teradata
Published By: Teradata     Published Date: Feb 26, 2013
This survey and research report discusses shifts in the data management landscape and the movement to align data with operational and analytical workloads creating the best possible unified data architecture platform. Read on to learn more.
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big data, survey report, data management, landscape, movement, align data, operational and analytics workloads, business intelligence, terdata, business technology, data center
    
Teradata
Published By: Teradata     Published Date: Feb 26, 2013
This report explores the evolution of big data analytics and its maturity within the enterprise. It discusses the approaches and economics to using a Discovery platform and Apache Hadoop within the same unified analytical architecture.
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big data analytics, experiences with teradata, apache hadoop, analytics, discovery platform, apache hadoop, teradata, it management, data management, business technology, data center
    
Teradata
Published By: Teradata     Published Date: Feb 26, 2013
Business Insights Using Hadoop with SQL Analytics. Harness the value of big data analytics -- This report discusses a unified data architecture solution providing valuable insight from new and existing data.
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power of analytics, harnessing the value of big data, business intelligence, teradata, unified data architecture, it management, data management, business technology, data center
    
Teradata
Published By: Teradata     Published Date: Feb 26, 2013
Data is now available, often in endless amounts, from many rich sources. This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.
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gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media, mobile devices, it management, data center
    
Teradata
Published By: Adobe     Published Date: Nov 09, 2017
In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney Bowes, Rocket Fuel, Salesforce, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Teradata     Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts? Get your data working for you – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success, marketing research, data center
    
Teradata
Published By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems, brandwizard, capital id, direxxis, elateral, ibm, infor, microsoft, north plains, pti marketing technologies, saepio, sap, sas, wedia, marketing resources, mrm solution
    
Teradata
Published By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
    
Teradata
Published By: SRC,LLC     Published Date: Jun 01, 2009
We work in an ever-changing landscape of competitors, market forces, customer relationships, partner alliances, political and regulatory pressures, and global climate effects. The common mechanism for coping effectively with change is to refer to canned reports and dashboards, dump reporting data into a spreadsheet and look for answers to today's questions. All too often, we have to rely on estimates rather than models, and gut feel rather than data, because we can't get answers in a timely fashion. Yet we know that the answers lie hidden in the morass of corporate data.
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business intelligence, src, capabilities, unified enterprise, spatial intelligence, alteryx, oracle, netezza, teradata, gui, ford, experian, sql, enterprise applications
    
SRC,LLC
Published By: Netezza IBM US     Published Date: May 08, 2012
As you read this paper, temporarily put aside notions of how a database management system should work, and be open to new ways of thinking. Be prepared to do less, not more, to achieve a better result.
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teradata, netezza, ibm, data management, technology, business technology
    
Netezza IBM US
Published By: Teradata     Published Date: Jan 22, 2014
Analytics is moving to the cloud. That may be exciting news for many IT leaders, but some are still unclear about what the cloud really means. Others are overwhelmed by the wealth of new service options and cloud-based deployment models. In the following pages, you’ll find practical guidance to help determine the right solution for moving your business forward.
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cloud-based analytics, big data, public cloud, private cloud, cloud infrastructure
    
Teradata
Published By: Teradata     Published Date: Jan 22, 2014
Trying to keep up with explosive data growth? Want to reduce your energy consumption costs? Or keep up with a constantly “on-the-go” consumer and workforce? You need Analytics in the Cloud.
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cloud analytics, big data, private cloud, public cloud
    
Teradata
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