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Published By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
    
Adobe
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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Adobe
Published By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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Adobe
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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Adobe
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe
Published By: Adobe     Published Date: Aug 09, 2017
Detailed craftsmanship. Unexpected angles. Authentic stories. See what’s trending in the world of images in our Visual Trends: Volume 1 report. You’ll learn all about: • How artists are using digital technology in fine art • The increased use of drones in aerial photography • Female stereotypes being challenged on both sides of the camera
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Adobe
Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Once upon a time, teams and technologies were built to gain insights around specific channels and devices. But in a world where customers constantly change devices, knowing how customers behave on one device isn’t enough. It’s time to go beyond the device and change the way you look at how customers interact with your brand. Because once you get the full picture, you can make each interaction with your customer even more intriguing and memorable than the last.
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it doesn’t have to be this way. When you unify your audience data, media inventory, and performance results you get a clear view of ad activity and investment. So you can better allocate budgets. And dramatically boost your return on ad spend. Read Behind every great ad, there are a million digital connections for valuable insights on: - How the fragmented ad landscape keeps you from connecting with customers - Strategies for integrating technology and data to reach customers everywhere - Tips for recovering from data loss — and avoiding it altogether.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Get inside the minds of key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top. With more than 7,000 CMS solutions available from more than 6,000 unique suppliers, you have a mind-boggling array of options — making it hard to know which path to take and how to decide. Here's your chance to get inside the minds of key decision-makers who are tackling today’s biggest content management challenges: - Personalization - Keeping up with current technology - Difficult-to-use content management systems - Over-reliance on IT teams for simple functions - Inadequate access to customer data and insights - Integrating third-party apps - Managing and optimizing content
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. Three best practices to design your org for successful experience delivery: 1. Cultivate the right skills and find the right talent for customer obsession 2. Set up org structures that encourage cross channel collaboration 3. Embrace the possibility of using external support to address the challenges of change management
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
A better digital experience is only as good as the technology behind it. We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
Published By: Adobe     Published Date: Mar 02, 2017
Read this Info-Tech white paper, Security Concerns Overcome: Customers moving to SaaS, and learn five ways you can work with your SaaS vendor that will inspire your confidence in their security skills.
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security, saas, customer experience, cloud computing
    
Adobe
Published By: Adobe     Published Date: Mar 08, 2017
Find out how technology is transforming marketing and the daily lives of marketers.
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marketing, adobe, cross-channel marketing, programmatic, programmatic advertising, customer data, customer experience, customer experience management
    
Adobe
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Real-Time Interaction Management to see why Adobe is a leader. Forrester states, "Adobe bridges the martech/adtech gap with channel-focused RTIM."
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Rapidly changing customer expectations require speedy digital transformation. The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Whether you’re a creative professional or an aspiring artist, everyone is influenced by trends. You can change them, challenge them, be inspired by them. But you can’t ignore them. Trends encourage artists to master age-old techniques and push new boundaries. As award-winning designer Paul Trani puts it, “A new design trend is no different than a new invention—inventions either make something better or reveal a need we didn’t know we had.” Download this whitepaper to take a look at current visual trends to see what’s making noise in the creative community.
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Adobe
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