tactics

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Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento
Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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Adobe
Published By: Fujitsu     Published Date: Feb 01, 2018
Communities rely on their local policemen and policewomen to keep them safe, protect their property and preserve the peace. But few citizens really understand the dangers that officers face every day, especially patrolling and answering calls in vehicles or on foot. While their training provides them with tactics and procedures, situations and individuals are unpredictable. Devices such as computers and tablets make these tactics possible. From accidents to health emergencies, domestic violence to theft and assaults, police must perform in high-stress, volatile environments and make the right decisions in seconds. And in today’s digital world, everything they do may be recorded and posted online. Intel inside, powerful productivity outside.
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technology, mobile, safety, security, tablet, solutions, fujitsu
    
Fujitsu
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.
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tactics, optimizing, commerce, sitecore
    
Sitecore EMEA
Published By: Sprinklr     Published Date: Jan 05, 2018
Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.
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social advertising, social advertising techniques, social, advertising, marketing, advertising strategies, social media, tactics, advanced
    
Sprinklr
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: Symantec     Published Date: Dec 13, 2017
By 2021, cyber attacks are expected to cause $6 trillion in damages worldwide. To combat, spending is predicted to hit $1 trillion between 2017 and 2021. Attackers benefit from an infinite amount of time and tactics at their disposal, as they work to get around the typical static network and endpoint defenses organizations put in place. Deception can complement endpoint and network defenses, adding dynamic security mechanisms that can be customized for every environment to take the attacker’s advantage away. While endpoint and network security protects you from being compromised, deception mitigates the effects of a compromise by detecting it early and identifying the attacker intent which helps coordinate a faster and better response. Read this white paper to find out more.
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deception, endpoint, network, security, protection, breach, attack, symantec
    
Symantec
Published By: Symantec     Published Date: Dec 13, 2017
Security teams face sophisticated attacks that ‘hide in plain sight’ and often dwell in customer environments as long as 190 days1. And attackers increasingly employ stealthy techniques to move freely within a customer environment like using stolen credentials to masquerade as legitimate users. There has been a marginal decline in zero-day discoveries and an increase in ‘living off the land’ tactics that don’t rely on the traditional combination of vulnerabilities followed by malware. These tactics are more difficult to detect since they make use of legitimate tools.
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security, software, detection, network
    
Symantec
Published By: Insight     Published Date: Dec 05, 2017
Will you evolve with the digital workforce? New-era workers are breaking the confines of their cubicles. That means businesses need to offer more digital work experiences — but the path isn’t always clear. We’re rallying three workplace technology experts to discuss how to orchestrate a modern device and cloud application rollout to empower your anywhere, anytime workforce. Today’s solution landscape is ripe with effective ways to help organizations empower modern workers. In this exclusive Livestream, you’ll learn the true value of modern devices and cloud applications — and how to orchestrate every moving part of a connected workforce without compromising security.riving workplace disruption? This Livestream recording will reveal: -What’s driving workplace disruption? -What real-world tactics can we implement to conquer disruption? -How can we leverage the cloud? -What are the biggest challenges IT faces when modernizing?
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technology, forum, workforce, workers, business, security
    
Insight
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor
Published By: ADP     Published Date: Nov 20, 2017
Ready to take the big leap? Here are the key tactics your business needs to create a successful and safe growth strategy.
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ADP
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe
Published By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay. Join guest speaker, Forrester Research VP and Principal Analyst, Boris Evelson and Oracle Analytics Senior Group Director, Jose Villacis as they discuss insights from an Oracle-commissioned study of North American enterprise analytics leaders.
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Oracle Analytics
Published By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay.
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Oracle Analytics
Published By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
Published By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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Entelo
Published By: Logrhythm     Published Date: Sep 05, 2017
The purpose of this white paper is to show you how you can successfully build a SOC, even with limited resources. The paper first explains the basics of the Cyber Attack Lifecycle and the need to address it through the Threat Lifecycle Management framework. Next, the paper explains the basics of SOCs, providing details of what SOCs mean in terms of people, processes, and technology. Finally, the paper walks you through a methodology for building a SOC with limited resources, focusing on tactics to make your rollout smooth and successful. After reading this paper, you should be ready to start planning your own SOC.
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reconnaissance, initial compromise, command control, lateral movement, target attainment, corruption
    
Logrhythm
Published By: CrowdStrike     Published Date: Aug 01, 2017
Download this white paper to learn:?The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence?How fileless attacks exploit trusted systems —the types of processes compromised, the specific exploit tactics used to gain a foothold, and more?Why traditional technologies fail to protect against fileless attacks and what you can do to better defend your organization against them
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CrowdStrike
Published By: CrowdStrike     Published Date: Aug 01, 2017
Learn the inner workings of ransomware and how companies are fighting back. Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs.Download this whitepaper to learn:?The evolution of Ransomware and why businesses can’t afford to ignore it?How perpetrators tactics and targets are evolving to maximize profits?Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
    
Bronto
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Symantec     Published Date: Jul 11, 2017
In the fast moving web environment, where hackers frequently change their tactics, a defense-in-depth strategy of deploying the ProxySG in conjunction with an NGFW is essential for providing optimal protection. The ProxySG is engineered to withstand evasion techniques, making it a perfect complement to your NGFW. Its leading web-proxy technology identifies and blocks malicious web content, and its open architecture allows integration with best-of-breed products for an enhanced security posture. These top 10 advantages represent just a few of the reasons why SWG and NGFW technologies are complementary in nature and why enterprises should implement them together for a layered defense against advanced attacks and targeted threats.
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proxy deployment, firewall, threat detection, threat protection
    
Symantec
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
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content distribution, ebook, delivery, channels, goals
    
Uberflip
Published By: Juniper Networks     Published Date: Jun 29, 2017
Whilst the FSI sector races to implement cutting-edge technologies such as AI, blockchain and automation, there are no mutually agreed upon set of best practices to implement these technologies. As a result, organisations are using their own blend of strategic initiatives and company culture to drive innovation, with varying levels of success. To help, this article features advice from five of the leading experts in the FSI and technology sector today. Several of the most visible tactics to kick-start innovation in FSI organisations include launching innovation or incubation centres, launching hackathons, partnering with or acquiring start-ups, venture investment or simply trying to develop solutions in house. Whilst each of these approaches has potential, there is a risk that organisations fall into the trap of innovation theatre, in other words, failing to effectively integrate cutting edge technology into key business functions.
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business resources, enterprise headcounts, individual roles, organizational charts, corporate initiatives, management principles, department optimization
    
Juniper Networks
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