tactics

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Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: SuccessFactors     Published Date: Aug 29, 2012
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
    
SuccessFactors
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Success Factors     Published Date: Aug 22, 2012
Compensation managers know that, although budgets are tight, top performers insist on being rewarded. Like never before, the pressure is on to structure incentive plans that ensure that rainmakers stay with an organization. This complimentary SuccessFactors white paper shows how to create a strong compensation program. Download it today.
Tags : 
successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
    
Success Factors
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics
    
Neustar
Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: IBM US Smarter Buildings     Published Date: Apr 23, 2012
View this on-demand webcast to learn the practical strategies, targeted initiatives and deployed technologies used by organizations that have "crossed the sustainability chasm", using findings from a wide-ranging survey of 130 sustainability-focused professionals.
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ibm, smarter buildings, eam, asset management, workplace solutions
    
IBM US Smarter Buildings
Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
    
Eloqua
Published By: IBM US Smarter Buildings     Published Date: Jan 10, 2012
View this on-demand webcast to learn the practical strategies, targeted initiatives and deployed technologies used by organizations that have "crossed the sustainability chasm", using findings from a wide-ranging survey of 130 sustainability-focused professionals.
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ibm, smarter buildings, sustainability goals, environmental
    
IBM US Smarter Buildings
Published By: IBM - Tririga     Published Date: Dec 21, 2011
A recent study by Gartner, in collaboration with TRIRIGA, an IBM Company, surveyed 130 professionals responsible for the planning and implementation of sustainability initiatives across large corporations. This paper provides a thorough analysis of these survey results.
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ibm, technology, tririga, sustainability, asset management
    
IBM - Tririga
Published By: Tririga     Published Date: Nov 10, 2011
This white paper covers the primary findings from the Sustainable Asset Management Survey conducted by TRIRIGA and Gartner.
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sustainability, strategies, tactics, tririga, gartner, energy, environmental programs, facilities
    
Tririga
Published By: Alere Wellbeing     Published Date: Nov 09, 2011
For decades, tobacco has been known as the number one cause of preventable death and disease. Now, obesity is becoming an equal contributor to the burden of morbidity and mortality. This white paper discusses the parallels of these two epidemics, the potential crossovers in prevention tactics, and the ways that subsidized, comprehensive programs can help address the issue at the heart of both epidemics.
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alere, human resources, tobacco cessation, obesity, work management
    
Alere Wellbeing
Published By: Virgin Pulse     Published Date: Nov 03, 2011
Getting employees to participate in prevention-based health and wellness programs remains a challenge for many human resource leaders. But you are not alone. Download this report to learn best practices in incentive planning from your peers. You'll also discover how to translate this data-rich survey into actionable tactics for your company's health care savings and long-term growth.
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vhm, human resources, incentive programs, employees, health, survey report
    
Virgin Pulse
Published By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation, audience targeting
    
Eloqua
Published By: Bronto     Published Date: Sep 26, 2011
One Click has shown what can be done when retailers develop smart strategies and leverage the commerce-focused Bronto Marketing Platform. Their overall result? A year-over-year revenue increase of 142% in the first year on the Bronto platform. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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remailing, triggered emails, list growth, list, email marketing, case study, e-store, e-commerce, targeted, automation, shopping cart, transactional messages, bronto, bronto software, bronto marketing platform
    
Bronto
Published By: Bronto     Published Date: Sep 26, 2011
With the Bronto Marketing Platform, the welcome series are easy to set up and they run automatically. Gander Mountain uses Bronto's automation functionality to easily test different options - on pricing or special offers - and employs Bronto's analytics to see what is providing the best results. To gain insight on how you may employ some of the same tactics, read the full case study. Answer these short questions then click the Download now button.
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best practices, email marketing, automation, e-commerce, welcome emails, shopping cart, transactional messages, case study, bronto software, bronto, bronto marketing platform
    
Bronto
Published By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
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silverpop, humanizing content, personal attention, social media
    
Silverpop
Published By: GoToMeeting     Published Date: Jul 29, 2011
Attend our Webinar to hear James Ware and Charles Grantham, creators of the Future of Work program, discuss how the nature of work has changed to include mobile and remote employees, the challenges this creates for managers and tactics to effectively manage people you can't see.
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gotomeeting, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToMeeting
Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
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sales, clate mask, business success, small business owner, infusionsoft, lead generation, salesperson, value, revenue, campaigns, up-sell, online sales, partners, partnership, affiliates, referrals
    
InfusionSoft
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: SAP     Published Date: Mar 24, 2011
The list of initiatives that are data-enabled-indeed, data-intensive-vary from company to company, from industry to industry. But the common denominator is an increasing awareness that these and other programs can't succeed without clean, meaningful, and available information. In this white paper, Baseline Consulting's Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" It covers the most common reasons for data governance failure, as well as the components of data governance that will inform the right strategy and give companies a means of determining where and how to begin their data governance journeys.
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data governance, data governance failure, data governance initiative
    
SAP
Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC
Published By: IBM Software     Published Date: Oct 05, 2010
This paper describes 6 tactics to strengthen the case for BI investment in this environment.
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ibm cognos, business analytics, business intelligence, bi investment, roi
    
IBM Software
Published By: SAS     Published Date: Sep 09, 2010
Our research shows that firms focused on rapid growth are blending offensive and defensive tactics in their efforts to pass their competitors. Get in-depth information from this whitepaper.
Tags : 
sas, decision-making, roi, management strategies, economic intelligence unit
    
SAS
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