tactics

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Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing, online shopping, content delivery, multichannel, email marketing, retargeting, display, impressions, revenue
    
Bronto
Published By: Lumension     Published Date: Feb 07, 2014
Do you know about advanced threats? Would you know how to deal with them? This white paper will teach you the 5 tactics for dealing with those advanced persistent threats.
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lumension, persistent threats, information security, it regimes, threat solution, risk mitigation, vulnerability management, layered defenses, e-security, targeted phishing, organized attacks, apt attacks, computer security, infrastructure, encryption, business scanning, content control, patch management, change management, test environment
    
Lumension
Published By: Webroot UK     Published Date: Jan 30, 2014
In 2014, hackers and cyber thieves will continue to change their tactics, using new exploits to infect systems and steal data. This Executive Brief discusses the top five malware trends to keep an eye out for in 2014 and how Webroot SecureAnywhere can provide the endpoint protection that companies will need to be safe in 2014.
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webroot, security, esecurity, cyber threat, malware, malware trends, breaches, safeguard, data protection, ddos attacks, web gateway security, online threats, virus, spyware protection, anti-phishing protection, it management, business technology
    
Webroot UK
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target
    
appia
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : 
social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
The lead generation possibilities in social media are countless. Do you and your team know how to tap into them? Download your complimentary white paper, Closing the Loop on Social Leads, and uncover valuable leads by learning the tactics and metrics that enable social selling success.
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social leads, lead generation, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
Published By: Avaya     Published Date: Jan 15, 2014
Be guided on what the best practices are, offering strategies, actionable tactics, and examples of enterprises on the cutting edge so your organization won't have an overabundance of options when working with partners and customers.
Tags : 
avaya, collaboration, effective enterprise, effective collaboration, new culture, broadcasting center, organizational roles, customer experience, customer satisfaction, the cloud, cloud center, cloud contact center, best practices, actionable tactics, collaboration technology, integration, change management, command and control, information age, distance barriers
    
Avaya
Published By: NetApp     Published Date: Dec 12, 2013
Despite the hype, Big Data has introduced critical challenges for modern organizations – and unprepared organizations risk getting buried beneath an avalanche of information. In this informative webcast, join industry and business intelligence (BI) expert Wayne Eckerson as he tackles the challenges of Big Data. Uncover practical tips and tactics for driving value with your Big Data platform – watch now to learn more.
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netapp, big data, webinar, webcast, unprepared organizations, avalanche of info, business intelligence, alcatel lucent, data management, data center
    
NetApp
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: F5 Networks Inc     Published Date: Oct 31, 2013
This whitepaper utilizes end-user interviews to better understand their DDoS defense plans, where they discovered a clear knowledge gap around the Denial of Service attacks in use and the defenses needed to maintain availability. The paper provides detail on the attacks in use, suggests realistic defensive architectures and tactics and explains the basic process required to have a chance of defending against a DDoS attack.
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denial of service, distributed denial of service, ddos, ddos attacks, denial of service attacks, security, availability, defensive, architecture, network, application, cia triad, confidentiality, integrity
    
F5 Networks Inc
Published By: IBM     Published Date: Oct 24, 2013
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval within your company.
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business case, best practices, success tactics, leadership, persuasion, decision making, selling
    
IBM
Published By: iCIMS     Published Date: Sep 30, 2013
Don't let hard-to-fill-positions ruin your productivity! View this webinar to gain insights from recent BLS data, learn tactics for finding and attracting hard-to-find candidates, and understand the importance of using a uniquely branded career portal in the recruiting process.
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icims, talent management, hiring, new employees, hiring, new jobs, recruiting talent
    
iCIMS
Published By: Volacci     Published Date: Sep 03, 2013
Newsletters engage customers, prospects and peers in a humanizing way that informs a targeted audience while building a relationship of trust and respect. This guide provides email newsletter strategies and tactics that have proven themselves across a wide variety of industries.
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Volacci
Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, business technology
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
Tags : 
social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy, mass-marketing strategy, business technology
    
IBM
Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
Tags : 
social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics
    
Silverpop
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
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conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
Published By: uberVU via HootSuite     Published Date: Nov 08, 2012
Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.
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hootsuite, social media, interaction, social media leads, tips and tactics
    
uberVU via HootSuite
Published By: Symantec.cloud     Published Date: Oct 11, 2012
As one of the top cyber crime ploys impacting both consumers and businesses, phishing has remained a consistently potent threat over the past several years .
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symantec, phishing, malware, security, internet security, business technology
    
Symantec.cloud
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