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Published By: Sprinklr     Published Date: Sep 28, 2017
After the largest tech merger in history, Dell and EMC needed to align their marketing and social departments. Karen Quintos took the challenge and along with Alison Herzog formed the Chief Customer Office.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
At the Sprinklr Digital Transformation Summit in Nashville, Cisco Chairman John Chambers issued a stark warning during his keynote address: “75 percent of the companies in this room will be digital in just four years, that’s the good news,” Chambers said to the audience. “The bad news? It’s only going to work for a third of you, because you won’t reinvent yourself.”
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customer experience, customer retention, customer service, digital marketing, digital marketing strategy, technology trends, voice of the customer, social customer service
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
"The Harvard Business Review recently surveyed 600+ executives from the world's biggest companies to uncover their customer experience strategies. The survey reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. "
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.
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social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?
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social ads, social advertising, social media advertising, linkedin ads, linkedin advertising, snapchat, snapchat advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
    
Sprinklr
Published By: Sprinklr     Published Date: Oct 18, 2017
The promise of the Internet of Things is huge, but how can leaders extract real value from it? Four key areas can provide easy entry points to tap into the IoT, and quickly begin to realize value with IoT technologies. To find out how you can extract value from the IoT, check out this recent IBV study.
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ibv, ibm, iot technologies
    
Sprinklr
Published By: Sprinklr     Published Date: Oct 18, 2017
Electronics manufacturers risk being left behind if they don’t stay current on the latest trends that promote greater efficiency and profitability, as well as consumer satisfaction. Get the details about a complete electronics solution that can help address these issues.
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iot, electronics, efficiency, ibm
    
Sprinklr
Published By: Sprinklr     Published Date: Oct 18, 2017
How do manufacturers get beyond the obstacles and barriers to increase cognitive manufacturing maturity? The obstacles encountered by our respondents are tied to organizational maturity. Overcoming them is fundamental to increase cognitive manufacturing success. In this report, we’ll first describe cognitive computing and how it gives rise to cognitive manufacturing. Then, we’ll review specific study findings and recommend actions for electronics executives.
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cognitive manufacturing, electronics, computing, organizational maturity
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"It’s more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Today’s brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy. "
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Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. Customer care, once the begrudged “cost center,” is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change."
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Sprinklr
Published By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : 
b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
    
Sprinklr
Published By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : 
marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
    
Sprinklr
Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Long wait times, dropped calls, repeating a single problem dozens of times – one could write a novella about the countless pain points of customer service. To customers, these pain points are, well, painful. To companies, they’re a necessary part of doing business. When you’re a multibillion-dollar brand with hundreds of locations worldwide, scale equals survival. Call centers are the epitome of scale. Fixated on efficiency, many companies forget what it’s like to be on the other end of the line. They forget about the customer experience.
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Sprinklr
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