In this social listening whitepaper, you'll learn that listening technology provides brands with the power to reach consumers via the digital platforms where they research, make, and discuss their purchasing decisions.

CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. It’s the future of every business operating in a networked world. So where do you begin?

A whitepaper that details the mobile ads landscape and the role of social media within it.

A whitepaper that discusses the need for paid advertising with the rising decline of organic reach.

You’ll learn some handy information in this guide, including: - Why your company should be thinking about LinkedIn ads. - How HSBC and Nissan are running successful campaigns on LinkedIn. - Actionable advice for taking your first steps, courtesy of thought leaders who live and breathe LinkedIn.

A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.

A whitepaper that details why user generated content is important, and using UGC in your marketing strategy

A whitepaper that discusses the impact of social media on customer service models, and how companies need to shift their strategy to effectively manage customer experience.

Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? It’s called social customer service.

During a data breach, social media can be a friend or your worst foe. Here’s how to develop a crisis management plan that utilizes social media.

Data breach costs can cripple a company. Here’s how to be knowledgeable to ensure vigilance in the case of calculating the cost of a data breach.

Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.

Social media management software allows brands to embrace digital transformation efficiently. Find out how in this guide.

In The Customer-First Future of Customer Care Whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change.

Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.

Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.

"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"

"It’s more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Today’s brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."

"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy. "

"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""

"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"

"Complacency is kryptonite for customer care. It’s an evolving organism that requires speed and constant attention, and that’s why it’s imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."

"In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. Customer care, once the begrudged “cost center,” is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change."

Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.

75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.