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Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: VMware     Published Date: Mar 03, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration.
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citrix, netscaler, security, mobile, applications
    
Citrix Systems, Inc.
Published By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
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mobile marketing, mobile apps, online shopping
    
Marketo
Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto
Published By: Absolute Software     Published Date: Jan 02, 2013
The growing use of tablets, smartphones, and ultrabooks makes enpoint governance, risk management, and compliance (GRC) more challenging.
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absolute software, grc strategy, adjust your endpoint, enpoint governance, security
    
Absolute Software
Published By: Palm, Inc.     Published Date: Mar 15, 2007
Smartphones and other handheld devices support government continuity of operations (COOP) by enabling its central tenets: decentralization and redundancy. Read this white paper to learn all benefits of using smart phones when an emergency strikes.
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government, disaster recovery, disaster, terrorism, terrorist attacks, smartphone, smart phone, pda, handheld, wireless, mobile computing, palm
    
Palm, Inc.
Published By: BlueHornet     Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
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bluehornet, email marketing, mobile rendering, smartphones, html email
    
BlueHornet
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Mobility services are frequently being positioned as part of broader application transformation offerings, enabling enterprises to support the bring-your-own-device (BYOD) approach, with the development of enterprise app stores and the ability to leverage personal devices for business functions. This white paper describes software and services that accelerate and simplify the creation of internally developed or “in-house” enterprise mobile applications. It also describes how to deploy and manage these mobile apps on both company-provided and “bring-your-own” smartphones and tablet computers. Solving the complete mobile app lifecycle means transforming enterprise apps for multiscreen devices; facilitating design, testing, security, performance, management, and compliance to reach new customers and employee expectations.
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mobile apps, lifecycle approach, mobility services, bring-your-own-device, software
    
HP - Enterprise
Published By: HP - Enterprise     Published Date: Jun 04, 2013
Using mobile applications is much more than a trend these days—it’s a way of life. Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
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performance testing, mobile applications, alm mobile, consumer applications, smartphones, hp application lifecycle management
    
HP - Enterprise
Published By: Focus     Published Date: Jan 06, 2011
Mitigate the risks of data breach and loss with these best practices for managing security on mobile devices.
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amy babinchak, best practices, bob egan, expert content, information technology, it security, josh lipton, ken wineberg, martyn davies, mobile and wireless, mobile security, mobile wireless, rasib hassan khan, smartphones
    
Focus
Published By: Apptus Mobile     Published Date: Oct 14, 2010
An overview of how to develop education modules for mobile devices
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smartphone, smart phone, mba, education, mobile, higher education, research
    
Apptus Mobile
Published By: Osterman Research, Inc.     Published Date: Dec 28, 2010
Best practices focused on email, social media and archiving
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email, messaging, best, practices, social, media, twitter, facebook, smartphones, compliance
    
Osterman Research, Inc.
Published By: Avema Critical Wireless     Published Date: Jul 26, 2011
A starting point to learn about Mobile Device Management, and the need for mobile device security
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mobile device management, smartphone security, tablet security, mobile security, mobile management, ios security, android security
    
Avema Critical Wireless
Published By: HP and Intel® Xeon® processors     Published Date: May 08, 2012
Read this whitepaper to learn the three key factors any IT manager should consider when designing a flexible and scalable network for today's mobile workforce.
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smb, mobile, smartphones, employees, wi-fi, text, ipad, cloud computing, social networking, mobile workforce, wireless
    
HP and Intel® Xeon® processors
Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages, permission-based mobile communications, mobile customer loyalty, push applications, mobile apps, mobile messaging, good push, mobile customer communications, personalized mobile alerts, social push, mobile marketing
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
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smartphones, push messaging, mobile, rich applications, mobile applications
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7 Rules of Good Push” in this useful primer from Urban Airship.
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customer engagement, push messaing, mobile marketing, mobile, smartphone, good push
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. Read more
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push messaging, mobile, mobile marketing, engagement, smartphones, mobile devices
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship
Published By: Adobe     Published Date: Oct 19, 2012
As consumers access online content on more devices - computers, smartphones, tablets and even gaming consoles - managing and delivering digital content has grown exponentially more complex. Learn how rethinking WCM will help you thrive in complexity.
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mobile content management, cms, content management systems, wcm, web content management, mobile content planning, mobile applications, software development, business technology
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: BlackBerry     Published Date: Oct 03, 2012
As the workplace grows more mobile by the minute, you may be wondering how to extend this to your mobile devices. In this resource, uncover how mobile communications fit into your call recording strategy, and what it means for your enterprise.
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mobile device management, mobile communications, blackberry, call recording, call recording strategy, wireless, business technology
    
BlackBerry
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