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Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Cotendo     Published Date: Sep 01, 2010
In this article, we explain the components of Whole Site Acceleration, how they work together, and how this emerging model for content delivery and acceleration differs from legacy approaches.
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cotendo, content delivery, site acceleration, cdn
    
Cotendo
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Security and performance were once considered separate issues requiring very different solutions. But now that malicious hackers have discovered new and better ways to affect both aspects of a website, you need solutions that can plug security holes while enhancing frontend performance. How is that possible? In this report, we explore browser-based solutions that can beef up security and enhance end-user performance in one stroke. This report examines several techniques for dealing with third party content issues in the browser, including HSTS, iframe, and prefetch. It also dives into service workers and browser-based scripts that provide many security and performance options. Download it now and learn how you can jointly improve security and increase performance.
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cyber security, security, web linking, performance
    
Akamai Technologies
Published By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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content delivery network, cdn, cybersecurity, ddos, waf, web application firewall, distributed denial of service attacks, cloud security, digital rights management
    
Limelight Networks
Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
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content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks
Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
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content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks
Published By: Akamai Technologies     Published Date: Aug 17, 2017
More often than not, performance and security are thought of as two separate issues that require two separate solutions. This is mainly due to the implications posed behind various performance and security products. We typically have either security solutions or performance solutions, but rarely solutions that offer both. As technology has advanced, so have our attackers, finding newer and better ways to impact both the performance and security of a site. With this in mind, it has become even more critical to come up with solutions that bridge the gap between security and performance. But how do we do that? We need to shift the focus to what we can do at the browser by leveraging various frontend techniques, such as web linking and obfuscation, versus solely relying upon the capabilities of a content delivery network (CDN) or the origin. We can take advantage of all the new and emerging frontend technologies to help provide a secure and optimal experience for users—all starting at the
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frontend performance, security, technology, content delivery, web linking
    
Akamai Technologies
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments
    
Adobe
Published By: Akamai Technologies     Published Date: Mar 19, 2019
If you have a website, you most likely have an infestation of bots. While some bots are beneficial, bots can make up a significant portion of your daily website traffic. Malicious bots bombard websites with direct and specific attack goals, such as stealing customer information, scraping content, and even initiating DDoS attacks. Our latest eBook explores the differences between good bots and bad bots, and explains the best way to manage harmful bots.
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Akamai Technologies
Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand. The typical business pain points per the above scenario are always like: Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet; Availability – Packet loss and complaints from customers can prevent you from increasing your user base; Cost - The growth of your user base and your business needs both outpace your IT budget. Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats. This whitepaper describes: • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA
Published By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore
Published By: Limelight     Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper we’ll explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
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content delivery network, cdn, multi-cdn, multiple cdns, website performance, website acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, digital streaming, video on demand, vod, video delivery, over the top content delivery
    
Limelight
Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow, mobile distribution, video content, branding, delivery acceleration, e-commerce video
    
Limelight Networks
Published By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
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mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn, cdn network, limelight website, limelight networks inc, content delivery networks, content delivery network services, cdn services
    
Limelight Networks
Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
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mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
Published By: Progress     Published Date: Mar 06, 2017
Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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website development, website personalization, web content management, content management systems, software development
    
Progress
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: McAfee     Published Date: Sep 15, 2014
URL filtering is a type of content filtering that allows or blocks users from accessing specific websites. The practice has become an essential one on enterprise networks, with the goal of blocking employees from accessing content that would be a detriment to their productivity or the company as a whole. Blocked sites may include those that threaten the security of the organization, have objectionable content, or are bandwidth-intensive enough to strain company resources.
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best practices, url filtering, network security, blocked sites, security management
    
McAfee
Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Sitecore     Published Date: Feb 25, 2015
Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda, software development, enterprise applications
    
Sitecore
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