This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.

Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)

See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)

AB World Foods has a highly complex supply chain, driven in part by the nature of its globally sourced and distributed products as well as by the demands of growth and acquisition. With Infor SCM Demand Planning, the company cut costs while also improving service levels.

Find out what characteristics you should take into account when selecting Sales and Operations Technology and how Infor10 Sales & Operations Planning respond to those needs today.

This white paper provides an overview of the benefits that ASICS achieved by implementing Infor WMS.

Find out why manufacturers and distributors are rethinking warehouse management and why these best-in-class performers are investing in advanced warehouse management solutions to strengthen their competitive market positions.

Find out how Ter Beke improved supply chain efficiency with Infor SCM and what Infor SCM can do for you and your business.

As enterprise IT departments increasingly move toward multi-sourcing environments, it is more important than ever to measure ADM deliverables—not only to manage risks by ensuring overall structural quality of systems, but also to objectively evaluate vendors and make smarter sourcing decisions. This paper describes the eight steps for integrating Sofware Analysis & Measurement (SAM) in your outsourcing relationship lifecycle—from RFP preparation to contract development, team transition and benchmarking—to objectively evaluate the reliability, security, efficiency, maintainability, and size of software deliverables. This measurement can greatly improve the maturity in your outsourcing relationships to enhance performance and reduce risk.

You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.

The concept of a virtual, digital equivalent to a physical product or the Digital Twin was introduced in 2003 at a University of Michigan Executive Course on Product Lifecycle Management (PLM) taught by Dr. Michael Grieves. In light of these advances, it is timely to explore how the Digital Twin can move from an interesting and potentially useful concept that aids in understanding the relationship between a physical product and its underlying information to a critical component of an enterprise-wide closed-loop product lifecycle. Understand how focusing on the connection between physical product and virtual product will improve productivity, uniformity of production, and ensure the highest quality products.

For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr

In this first chapter of "The Shortcut Guide to IT Service Management and Automation," you will be led through a step by step analysis of your company's IT and business relationships, providing you with a basis for a strategic plan to turn service lifecycle management into a valuable business asset. Author and compliance expert Rebecca Herold demonstrates how technology acts as a strategic differentiator by enabling business growth, driving operational efficiencies to lower maintenance costs, optimizing outcomes, and reducing IT risks.

Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability

With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.

Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.

Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.

Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.

A robust configuration management database (CMDB) is the heart of a successful service knowledge management system. It is the faithful source of configuration details and relationships people rely on to manage services throughout their lifecycle. Like personal relationships, building and maintaining an effective CMDB is a commitment that requires care and attention to get the best value.

The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.