purchase score

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Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Tags : 
spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.
Published By: CDW     Published Date: Dec 03, 2012
Smartphone, tablet computer and ultrabook purchases number in the hundreds of millions per year. This onslaught of devices underscores the move to mobility in many organizations. Read on to learn how CDW helps in building end to end mobile strategy.
Tags : 
cdw, mobile application management, mam, security, mobile workers. mobile security, productivity, mobile productivity, efficiency, enterprise applications, data management, business technology
    
CDW
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