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Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library, emarketing papers, investbrite, directories inc.
    
Find White Papers
Published By: Sportgenic     Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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ad networks, sportgenic, catalyst, catalyst sf
    
Sportgenic
Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold, data management, business technology
    
Marketo
Published By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing
    
Godfrey
Published By: HP - Enterprise     Published Date: Jun 04, 2013
In this Forrester report, 112 IT professionals were surveyed about their agile and traditional application development practices, how they measure success, and what their success rates are. Read to discover the common characteristics of the most successful organizations and discover the truth behind some of the myths surrounding agile methods.
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software development, it professionals, application development practices, application development, applications
    
HP - Enterprise
Published By: Network Automation     Published Date: Dec 02, 2008
Every night for several years, the five Latin America offices of Michigan-based medical technology products manufacturer Stryker Corporation were forced to burn the midnight oil to turn their daily financials into a single consolidated report. Each office has its own independent ERP system, so the process required three hours to compile the data for each territory plus another 90 minutes for a financial analyst at division headquarters to merge the five spreadsheets into one document.
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network automation, automate professional, erp, networking, it management
    
Network Automation
Published By: Oracle Corp.     Published Date: Sep 07, 2012
With more than 1,500 rental product offerings, 650 partner rental firms, and more than 4 million visitors, the Kiloutou Website provides professionals with a single, leading marketplace for construction materials, vehicles, and B2B services.
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soa, service-oriented architecture, case study, kiloutou, oracle soa suite, oracle weblogic suite
    
Oracle Corp.
Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click
    
GlobalSpec
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
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neolane, marketing fatigue, b2c, sms, email, mass mail, marketing
    
Neolane, Inc.
Published By: Kaplan, Inc.     Published Date: Mar 26, 2009
Expand your career options with Kaplan Continuing Education’s online certificate programs. We offer a wide range of specialized professional certificates in Business and Finance, Health Care, and Information Technology designed to help you expand your career opportunities. You’ll find the online courses in each program are comprehensive, and that our educators are practicing experts in their field, each one a professional qualified to teach the real-world knowledge you need to excel.
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kaplan university, kce, certifications, online education programs, professional certificates, cisco certified design professional
    
Kaplan, Inc.
Published By: Kaplan, Inc.     Published Date: Mar 26, 2009
Expand your career options with Kaplan Continuing Education’s online certificate programs. We offer a wide range of specialized professional certificates in Business and Finance, Health Care, and Information Technology designed to help you expand your career opportunities. You’ll find the online courses in each program are comprehensive, and that our educators are practicing experts in their field, each one a professional qualified to teach the real-world knowledge you need to excel.
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kaplan university, kce, certifications, online education programs, professional certificates, cisco certified design professional
    
Kaplan, Inc.
Published By: Data Guard Systems, Inc     Published Date: May 06, 2009
The data security challenges for financial services providers—from the solo accounting professional to the midsize accounting firm to world’s largest corporation, from CPAs to CFPs to credit counselors—have never been as challenging as they are in today’s turbulent times. And although the large data breaches at the most recognizable companies receive the most publicity, small companies and solo offices can also be victims, according to the Better Business Bureau.
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online identity theft, encryption software, advanced password protection, alertboot, identity, theft, dataguard, credit card, payment, fraud, anti-virus, anti-spam, pre-boot authentication, advanced password protection, file-based password protection, encryption, full disk, file encryption, breach, breaches
    
Data Guard Systems, Inc
Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
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mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors, public relations
    
MediaVantage
Published By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
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mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning, crisis communication, analysis
    
MediaVantage
Published By: Intermec     Published Date: Sep 07, 2011
This white paper will help you get TCO as low as possible, by documenting the relationship between ruggedness and TCO. Read more now!
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intermec, rfid projects, professional services, business goals, rfideploy services, business technology
    
Intermec
Published By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
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morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
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social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
    
Manifesto
Published By: SAS     Published Date: Aug 03, 2016
From midsize companies and government organizations to global banks and professional sports teams, all types of organizations are using data visualization to help make sense of their data and to comprehend information quickly. Keep reading to learn how six organizations of all types and sizes are using data visualization to improve customer relationships, fight fraud and more.
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data visualization, data, technology, fraud, security, business technology, data center
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
A paradigm shift is underway in the cybersecurity industry. Cybersecurity professionals are moving from a focus on attacker prevention to attacker detection. Preventing the “bad guys” from getting in is still important, but cyber adversaries are increasingly able to bypass even the most sophisticated network defenses. Once inside, it is more important than ever to find these attackers fast, before their activities get buried in the daily volume and pulse of network communications. This is where security analytics holds promise. Security analytics provides the necessary and timely visibility into normal and abnormal network behavior. This visibility enables devices and entities acting suspiciously to be quickly identified and investigated.
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cyber security, security, best practices, attacker prevention, paradigm shift, security analytics, technology, business technology
    
SAS
Published By: GoToTraining     Published Date: Apr 06, 2011
This 3g Selling white paper explores the advantages of online training and how to design a best-in-class VITL program that increases ROI, improves engagement, eliminates travel costs and delivers a greater business impact.
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citrix gototraining, virtual learning, engagement, vitl program, learning and development professionals, l&d, virtual instructor-led training, virtual training
    
GoToTraining
Published By: Focus     Published Date: Mar 10, 2011
At a recent conference of the Society for Human Resource Management (SHRM), 377 HR professionals in a master session were surveyed on "the competencies they believed required the most focus and development to prepare HR to meet future challenges and uncertainties." The number one response: Strategic Thinking.
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productivity, citrix webinars, citrix, employee performance
    
Focus
Published By: HP Software Services     Published Date: Sep 24, 2010
Despite progress in delivering IT as a service, providing up-to-date enterprise software flawlessly and rapidly to the business remains massively challenging for in-house teams.
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it infrastructure, the cloud, cloud computing, whitepaper, global survey, it managers, it professionals
    
HP Software Services
Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe
Published By: GoToMeeting     Published Date: Apr 04, 2011
This new Service Performance Insight explores why professional service organizations are increasingly relying on remote service delivery and collaboration tools to expand geographic reach, attract the best talent and increase satisfaction - all while reducing costs.
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citrix gotomeeting, collaboration, psos, citrix, gotomeeting, web conferencing, telecommuting
    
GoToMeeting
Published By: OCAI Online     Published Date: Nov 29, 2010
This paper presents the outcome of research in Public Administration: what organizational culture type prevails and is change desired and needed?
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organizational culture, corporate culture, change management, public administration, culture survey
    
OCAI Online
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