personal analytics

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Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: SAS     Published Date: Jan 17, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customerís relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape.
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SAS
Published By: Infor     Published Date: Jan 03, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
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infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
    
Infor
Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
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infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
    
Infor
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of whatís possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: ē how to get started and use programmatic tactics that work ē insider secrets to boost ROI and improve campaigns ē potential pitfalls to watch out for ē guidelines for measurement and analytics
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walkerís blog series continues her insights about Digital Transformation and spotlights how Ciscoís Marketing and Communications team is using technology to transform their function. Excerpt: Todayís marketers are delivering more and more content digitally, but to be effective that digital content canít just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, business technology
    
Cisco
Published By: Workday UK     Published Date: Jan 31, 2019
Read now to learn about three key steps drawn from the ď2018 Deloitte Global Human Capital TrendsĒ report that emerging organisations can take to attract and retain top talent, including: Redefining careers Creating more personalised performance enablement to boost employee engagement Using data-driven technology and analytics to enhance business value
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workday, workforce technology, digital strategy
    
Workday UK
Published By: Workday     Published Date: Feb 04, 2019
"Read now to learn about three key steps drawn from the ď2018 Deloitte Global Human Capital TrendsĒ report that emerging organisations can take to attract and retain top talent, including: ? Redefining careers ? Creating more personalised performance enablement to boost employee engagement ? Using data-driven technology and analytics to enhance business value "
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workday, workforce technology, digital strategy
    
Workday
Published By: TIBCO Software APAC     Published Date: Feb 14, 2019
With the new TIBCO Spotfireģ A(X) Experience, we are revolutionizing analytics and business intelligence. This new platform accelerates the personal and enterprise analytics experience so you can get from data to insights in the fastest possible way. With the fusion of technology enablers like machine learning, artificial intelligence, and natural language search, the Spotfireģ X platform redefines whatís possible for analytics and business intelligence, simplifying for everyone how data and insights are generated, consumed, and acted on. Download this whitepaper to learn more, then check out the new Spotfire analytics. Itís unlike anything you have ever seen. Simple, yet powerful, it changes everything.
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TIBCO Software APAC
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic
Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You canít give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. Youíll learn: ē How a unified platform lets you easily manage and refine customer experiences ē Three steps to deliver great digital experiences on all devices ē The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You canít give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. Youíll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
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customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You canít give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. Youíll learn: ēHow a unified platform lets you easily manage and refine customer experiences ēThree steps to deliver great digital experiences on all devices ēThe roles of personalization, analytics, and asset management
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campaign management, customer experiences, digital experience, analytics, asset management, personalization
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: ē Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant ó in milliseconds. ē Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. ē Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. ē Intelligent recommendations. Itís simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze usersí behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000
    
Sailthru
Published By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: ē Automate responses that optimize the journey ē identify and engage with customers before they contact you ē Use predictive analytics and machine learning to drive outcomes
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customer needs, customer experience, customer behavior, customer journey
    
Genesys
Published By: SRC,LLC     Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‚Äźmakers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‚Äźprocess changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.
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src, enterprise, enterprise applications, convergence, compared, counted, combined, reorganized, analyzed, visualized, mapped, database, gis, geographic business intelligence, data independence, etl, csv, delimited text file, mdb (both for microsoft access, esri personal geodatabase
    
SRC,LLC
Published By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
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unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management, retention
    
Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, business technology
    
IBM
Published By: IBM     Published Date: Nov 29, 2012
The healthcare industry is poised for a transformation in patient care. Learn how IBM Patient Care can help leverage the full breadth of patient information, from across systems and providers to create a complete picture of health and more.
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ibm, patient care, insights, treatment opportunities, deliver coordination, personalized care, patient analytics, healthcare
    
IBM
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customerís digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day theyíre most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are Ė all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn
    
Evergage
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Developing for and in the cloud has never been more dependent on data. Flexibility, performance, securityóyour applications need a database architecture that matches the innovation of your ideas. Industry analyst Ovum explored how Azure Cosmos DB is positioned to be the flagship database of internet-based products and services, and concluded that Azure Cosmos DB ďis the first to open up [cloud] architecture to data that is not restricted by any specific schema, and it is among the most flexible when it comes to specifying consistency.Ē From security and fraud detection to consumer and industrial IoT, to personalized e-commerce and social and gaming networks, to smart utilities and advanced analytics, Azure Cosmos DB is how Microsoft is structuring the database for the age of cloud. Read the full report to learn how a globally distributed, multi-model data service can support your business objectives. Fill out the short form above to download the free research paper.
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Microsoft Azure
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