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Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that we’ve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; there’s no time for disjointed technologies and old systems that don’t serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
The widespread use of mobile devices — smartphones and tablets — provides anytime, anywhere computing and communications resources for individuals worldwide. Both smartphones and tablets have made the transition from a personal resource, acquired and supported by consumers, to a professional resource, provided and supported by employers. For midsize firms around the world, those with 100–999 employees, mobile resources play a key role in improving workplace productivity as well as allowing greater flexibility in how and where work is done. New collaboration resources also allow staff in different locations to work together as efficiently and effectively as staff in the same office. The challenge for IT management is how best to coordinate the different collaborative and mobile resources and provide secure management of mobile devices and collaboration tools while enhancing workforce agility and productivity.
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Hewlett Packard Enterprise
Published By: SAP     Published Date: May 18, 2014
Big data and personal data are converging to shape the internet’s most surprising consumer products. they’ll predict your needs and store your memories—if you let them. Download this report to learn more.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools
    
SAP
Published By: Commvault     Published Date: Jul 06, 2016
How do you maintain the security and confidentiality of your organization’s data in a world in which your employees, contractors and partners are now working, file sharing and collaborating on a growing number of mobile devices? Makes you long for the day when data could be kept behind firewalls and employees were, more or less, working on standardized equipment. Now, people literally work on the edge, using various devices and sending often unprotected data to the cloud. This dramatic shift to this diversified way of working has made secure backup, recovery and sharing of data an exponentially more difficult problem to solve. The best approach is to start with a complete solution that can intelligently protect, manage and access data and information across users, heterogeneous devices and infrastructure from a single console - one that can efficiently manage your data for today's mobile environment and that applies rigorous security standards to this function.
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commvault, mobile data, file sharing, backup recovery, access, personal cloud approach, data protection, endpoint, end user recovery, control governance, networking, security, it management, enterprise applications, data management
    
Commvault
Published By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services. Sponsored by: HPE and Intel®
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best practices, intel, hpe, data, technology, opportunities, advertising, intelligent services, business technology
    
Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Cisco     Published Date: Jun 21, 2016
The Cisco® Hyperlocation Solution is the industry’s first Wi-Fi network-based location system that can help businesses and users pinpoint a user’s location to within one to three meters, depending on the deployment. Combining innovative RF antenna and module design, faster and more frequent data processing, and a powerful platform for customer engagement, it can help businesses create more personalized and profitable customer experiences.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service. Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
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Cisco
Published By: SAS     Published Date: Jan 17, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, business technology
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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business technology, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market
    
Oracle
Published By: LogMeIn     Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings. This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
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remote support, customer care, customer experience, customer service, remote devices, cost, productivity
    
LogMeIn
Published By: VMware AirWatch     Published Date: Jul 19, 2017
There’s no denying that today’s workforce is “mobile.” Inspired by the ease and simplicity of their own personal devices, today’s workforce relies on a variety of tools to accomplish their business tasks — desktops, smart phones, tablets, laptops or other connected devices — each with varying operating systems.  The specific tasks they need to accomplish? That depends on the person. But it’s safe to say remotely logging in and out of legacy, desktop, mobile, software as-a-service (SaaS) and cloud applications is a given. And the devices on which they work? They could be owned by the enterprise or the end user, with varying levels of company oversight, security and management. The result? An overabundance of “flexibility” that leads to fundamental IT challenges of security and manageability.
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VMware AirWatch
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: DataStax     Published Date: Mar 10, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
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DataStax
Published By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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DataStax
Published By: Fitbit     Published Date: Jan 23, 2018
Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness? Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn: • The science behind social connectedness • How social behaviors impact our health and the workplace • How to incorporate social technology into your wellness program You’ll also receive key takeaways on driving social engagement in your wellness program.
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Fitbit
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
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