online analytics

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Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
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demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Traditional data processing infrastructures—especially those that support applications—weren’t designed for our mobile, streaming, and online world. However, some organizations today are building real-time data pipelines and using machine learning to improve active operations. Learn how to make sense of every format of log data, from security to infrastructure and application monitoring, with IT Operational Analytics--enabling you to reduce operational risks and quickly adapt to changing business conditions.
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AWS - ROI DNA
Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications
    
BrightCove
Published By: IBM Software     Published Date: Nov 04, 2010
View this online demo to uncover how IBM Business Analytics is helping retailers to better connect with customers and create advantage.
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ibm cognos, business analytics, retail demo, business intelligence, predictive analytic, customer interaction
    
IBM Software
Published By: SAS     Published Date: Jun 08, 2017
The underground economy is thriving, thanks in part to new technologies and business models such as digital currencies and online marketplaces for freelance services. SAS fraud specialists reveal how government agencies can uncover these activities – and the tax obligations not reported from them. A former head of compliance for the country’s fourth-largest state workers' comp program describes how a comprehensive analytics program found a tax gap of $718 million and was granted funding to double the team’s size without even asking.
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SAS
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM     Published Date: Jul 24, 2012
Tax revenues have been declining recently and some of this loss is caused by fraud, tax evasion, and various forms of tax cheating. The ineffective recovery techniques can give government agencies poor results, which results in 20% of broad-approach audits ending in "no charge". By using IBM SPSS Predictive Analytics Solutions it is possible to maximize revenues, analyze the data you already collect, detect non-compliant accounts efficiently, and identify important differences in tax records. This program has tremendous power and features an easy to use interface that focuses investigations on case that yield large adjustments ensuring a successful ROI for clients.
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tax revenues, fraud, ibm, business analytics, spss solutions, tax cheating, roi
    
IBM
Published By: Limelight Networks     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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online, video, publishing, video, platform, content, management, media
    
Limelight Networks
Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing
    
Unica
Published By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
    
Unica
Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica
Published By: SAS     Published Date: Apr 25, 2017
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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SAS
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, opportunity management, sales process workflow, forecasting and sales analytics, and account management.
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microsoft dynamics crm online, sales force automation, sfa, sales cycle, cloud, office outlook integration, analytics
    
Microsoft Corporation
Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
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microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
    
Microsoft Corporation
Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar
Published By: SAS     Published Date: Oct 03, 2018
Risks have intensified as retailers and financial organizations embrace new technologies to meet customer demands for convenience. The rise of mobile and online transactions introduces new risks – and with that, new requirements for fraud mitigation. This paper discusses key steps for fighting back against fraud risk by establishing appropriate and accurate data, analytics and alert management.
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SAS
Published By: SAS     Published Date: Nov 16, 2018
More account openings are taking place through digital devices and online, giving the access and anonymity fraudsters need to steal or fabricate identities. Since credit fraud often starts with a falsified application, it makes sense to have strong tools to monitor loans and credit lines from that point onward. This paper discusses analytics-driven methods for validating applications and spotting trouble at all three stages of bust-out fraud schemes.
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SAS
Published By: SAS     Published Date: Dec 20, 2018
Think of the self-service things you use in a day. Gas pumps. ATMs. Online apps for shopping. They’re convenient and easy to use. People choose what they want, when they want – without involving others in their minute-to-minute decisions. What if your organization could treat data discovery and analytics the same way? SAS has combined two of its visual solutions to do just that. SAS Visual Analytics and SAS Visual Statistics share the same web-based interface to provide self-service data exploration and easy-to-use interactive predictive analytics in a collaborative environment. This white paper takes a look at this convergence and outlines how these products can be used together so that everyone, even nontechnical users, can investigate data on their own, create analytical models and uncover new insights that drive competitive differentiation. Your analytics journey just got a lot easier.
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SAS
Published By: SAS     Published Date: Jul 22, 2019
Text is the largest human-generated data source. It grows every day as we post on social media, interact with chatbots and digital assistants, send emails, conduct business online, generate reports and essentially document our daily thoughts and activities using computers and mobile devices. Increasingly, organizations want to know how all of that data can be used to drive improvements. For many, unstructured text represents a massive untapped data source with great potential for producing valuable insights that could result in significant business transformations or spur incredible social innovation. This paper looks at how organizations in banking, health care and life sciences, manufacturing and government are using SAS text analytics to drive better customer experiences, reduce fraud and improve society.
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SAS
Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
    
IBM
Published By: Storiant     Published Date: Mar 16, 2015
This Technology Spotlight examines the issues that are driving organizations to replace older archive and backup-and-restore systems with business continuity and always-available solutions that can scale to handle extreme data growth while leveraging a cloudbased pricing model.
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storiant, data growth, data center, online data, data storage, storiant, big data, analytics implementations
    
Storiant
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