modeling

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Published By: Turn     Published Date: Mar 13, 2013
3 Keys to Look-Alike Modeling
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look-alike modeling, targeting, predictive modeling, predictive models, advertising strategy
    
Turn
Published By: Prophix     Published Date: Apr 24, 2013
Having experienced challenges with spreadsheets and other reporting tools, Porter Airlines Inc. obtained advanced software that would allow them to model complex business problems, including the viability of their air routes, and analyze the health of their growing operations.
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case study, projection, spreadsheet, data, reporting, modeling
    
Prophix
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: NetApp     Published Date: Mar 05, 2018
Did you know that by 2020, 50% of analytic queries will be generated using search, natural-language processing or voice, or will be automatically generated? Read the Gartner report Technology Insight for Modern Analytics and Business Intelligence Platforms and find out how to meet the time-to-insight demands of today's competitive business environment. Learn how to: • Determine when to use existing, traditional BI technologies versus modern analytics and BI • Broaden data access beyond relational systems • Adopt new approaches to data modeling
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp
Published By: IBM     Published Date: Jul 05, 2016
By modeling, analyzing, and improving their existing processes, Colorado-based, Elevations Credit Union has been able to drive out inefficiencies and increase their revenues by delighting their customers. IBM Blueworks Live is the tool that’s been at the heart of Elevations gaining visibility and insight into their existing processes, and helping them drive cross-enterprise engagement and viral cultural change. .
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ibm, process improvement, business results, elevations credit union, ibm blueworks live, analytics, application services, networking, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jun 08, 2018
Ditch the post-its, whiteboards and drawing tools with this cloud-based process modeling tool.
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IBM
Published By: IBM     Published Date: Jun 08, 2018
View this one-page overview to learn the benefits of IBM Blueworks Live process modeling tool.
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IBM
Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies
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