mobile strategy

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Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels
    
Marketo
Published By: Salesforce.com     Published Date: Sep 20, 2013
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
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salesforce, crm, crm solutions, research, best practices, ces, technology, knowledge management, data management, business technology
    
Salesforce.com
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Xyleme     Published Date: May 06, 2015
There is an enormous gap between the level of mobile work and the level of mobile learning taking place. Many companies are trying to increase their focus on mobile learning initiatives, but feel like it is an insurmountable task. Xyleme can help. Read our lightpaper, “Delivering Learning to an Increasingly Mobile and Flexible Workforce,” to learn: • The potential hurdles companies must overcome when taking learning mobile • Best practices when considering mobile learning solutions for your organization • A better approach to delivering flexible, mobile content.
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learning content management, mobile learning, content strategy, learning content delivery, learning content management system, content reuse
    
Xyleme
Published By: Appcelerator     Published Date: Jun 20, 2012
Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.
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html5, social media, mobile app, development, backend, strategy, competition, trends, dynamtic, survey, wireless
    
Appcelerator
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, business technology
    
Cisco
Published By: Joyent     Published Date: Jul 16, 2012
Does Your Cloud Support A Mobile-First Strategy? A Joyent White Paper - Abstract
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cloud support, joyent, mobile, strategy, cloud computing
    
Joyent
Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: Localytics     Published Date: Apr 16, 2013
In this eBook you will learn about the right way to engage users with mobile app marketing with the best practices of in-app messages.
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in-app messaging, appstore, mobile apps, mobile experience, user experience, mobile application marketing, mobile application strategy
    
Localytics
Published By: CA Tech     Published Date: Jan 04, 2016
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
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customer experience, mobility, mobile application, mobile app, mobile application analytics, devops, application management
    
CA Tech
Published By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
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mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns, in-store technology
    
SmartFocus
Published By: IBM MaaS360     Published Date: Apr 16, 2015
The Aragon Globe delivers an eighteen-vendor comparison on EMM strengths and weaknesses for mobile devices, content and BYOD readiness.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 16, 2015
See where Ovum places the focus on EMM for 2015 and the vendors with the vision and executional ability to deliver.
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fiberlink, deliverability, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: Box.net     Published Date: Jun 27, 2012
Today's most productive employees are mobile, your IT strategy must be ready to support them with 24/7 access to the business information they need across a range of mobile devices.
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mobile, empoweing your mobile worker
    
Box.net
Published By: Box     Published Date: Oct 18, 2012
A modern mobile IT strategy is no longer an option, it is an absolute business necessity
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box, mobile it strategy, bring your own device, mobile file sharing, collaboration, enterprise applications, telecom
    
Box
Published By: Box     Published Date: Jun 11, 2014
A modern mobile IT strategy is no longer an option, it is an absolute business necessity. Here’s how some of the nation’s most progressive corporations are meeting the many needs of their mobile workers — without overwhelming their IT departments — with the help of Box.
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box, mobile, progressive, access, wireless, business technology
    
Box
Published By: MuleSoft     Published Date: Oct 13, 2015
This paper reviews the primary drivers for mobile initiatives, the challenges faced by CIOs trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity.
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mobile applications, api-led connectivity, consumer experience, enterprise mobile strategy, enterprise applications
    
MuleSoft
Published By: Enterprise Mobile     Published Date: Oct 08, 2013
Find out what enterprise companies and their technology leaders think about the future of mobility by exploring the results of a recent survey. You’ll learn about the strategies organizations are using to implement mobility, obstacles they’re encountering along the way, and the drivers behind the push to go mobile. With 2014 just ahead, this document gives helpful suggestions for future planning.
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mobility-as-a service, managed mobility services, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile security, mobile management, device management, enterprise mobile devices
    
Enterprise Mobile
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Workforce Software     Published Date: Jun 04, 2015
This paper helps outline some of the ways to control BYOD risks and outlines other factors that influence your decision to establish a BYOD policy. Like Cloud-based software delivery, BYOD presents such compelling advantages over the traditional approach that its emergence as the dominant mobile strategy appears to be a question of “when” rather than “if.”
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workforce software, byod, enterprise applications, mobile strategy, mobile devices, it management
    
Workforce Software
Published By: Motorola     Published Date: Feb 06, 2008
This White Paper outlines how mobile solutions help organizations work efficiently in a global business environment. It also discusses how organizations can best create processes around device usage, data/service access and security.
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mobile strategy, wireless, mobility, adoption, htc, mobile workers, security, network, wireless knowledge, mobile messaging, mobile device, data access, motorola, motorola good
    
Motorola
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Mobile device Management was just the beginning of enterprise security needs for iOS, Android, Windows and the ever expanding universe of devices. Data, Apps and access are what will send businesses into a new galaxy of great performance. Get there at safely light-speed with Enterprise Mobility Management.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise
    
IBM MaaS360
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