mobile strategy

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Published By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
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mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics
    
Mobify
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe
Published By: FunMobility     Published Date: Aug 21, 2012
While many retailers today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key to retail success on multiple levels
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mobile engagement, crm, customer relationship management, mobile strategy, qr codes
    
FunMobility
Published By: CDW     Published Date: Oct 01, 2015
Learn how a coherent strategy improves productivity and enhances how enterprises operate.
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mobile, analytics software, cloud applications, cloud as a service, cloud computing, cloud infrastructure, cloud management
    
CDW
Published By: CDW     Published Date: Jun 30, 2015
Apps have made mobile devices standard equipment for today’s workforce. And with the right strategy for selecting and customizing them, apps can change the way you work.
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mobility, mobile workers, byod, productivity
    
CDW
Published By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development, resort mobile development, restaurant mobile development, hotel mobile strategy, resort mobile strategy, mobile strategy
    
Phunware
Published By: Akamai Technologies     Published Date: Mar 09, 2017
ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS In order to stay relevant and retain today’s “always-on”, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are “behind” or “slightly behind” their peers with regard to their mobile capabilities. Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. You’ll also learn: - Current mobile strategies and barriers to adoption - The right metrics to measure success - The most important factors in a mobile banking experience
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financial services customer engagement, customer service, mobile customers, akamai, mobile strategies, mobile banking
    
Akamai Technologies
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
    
Urban Airship
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Bring Your Own Device has changed the rules for corporate security on smartphones and tablets. Companies need to find the right balance in securing devices and data without sacrificing the intuitive native experience that has made business move from typing to swiping.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: Sophos     Published Date: Jul 15, 2013
This MDM buyers guide will walk you through the process of selecting the right mobile device management solution that fits your company’s BYOD objectives. It explains how an effective MDM system can support an organization's workforce mobility strategy, ensure compliance, and provide central management of devices and apps while supporting easy administration.
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sophos, byod, buyers guide, mobile device management, mobile device, android, windows 8, mobile, security, data protection
    
Sophos
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Get the latest mobile devices and apps in the handsof learners and educators quickly and securely with mobile device and app management.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod, education
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM) iPhones, iPads and the slew of Androids on the market, you can meet the balance of open access for employees while ensuring adherence to regulatory compliance.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod, financial services
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM) healthcare can rest easy that staff, doctors and nurses are equipped to deal with all emergencies.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod, healthcare
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Manufacturing: The Bring Your Own Device (BYOD) policies that thrive in other industries are gaining momentum in manufacturing as well.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod, manufacturing
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 15, 2015
With Mobile Device Management (MDM), Retail IT can ensure security of information across iPhones, iPads and Android devices.
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod, retail
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Feb 09, 2015
The time to implement a mobile device management (MDM) strategy is now! But where should you begin? Download this guide to learn the 12 best practices of Mobile Device Management.
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ibm, fiberlink, mobile device management, mdm, mobile, mobile security, byod, bring your own device, mobile application, content management, security, it management, wireless
    
IBM MaaS360
Published By: Box     Published Date: Jun 19, 2014
Mobile device management solutions are designed to set and enforce management at the device level, but have no inherent control of applications or content on those devices. As a result, IT leaders are looking to enterprise mobility management solutions to enable management, configuration and security across devices, applications and content – effectively addressing the problem of information sprawl. Learn how the partnership between Box and MobileIron can help you execute a “mobile first” strategy that manages and secures both mobile apps and content.
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box, mobile first, securing information, mobile device management solutions, applications, enable management, it management, enterprise applications
    
Box
Published By: Mobify     Published Date: Feb 20, 2015
Mobify’s Mobile Strategy Development Guide is aimed at retailers in the process of developing a mobile strategy or invested in upgrading their current strategy to meet customer expectations and incorporate emerging mobile technology. In our new guide, you’ll discover: - How to build a solid business case to win senior management buy-in - How to effectively assign responsibilities in the strategy development process - How to analyze your competitors’ mobile initiatives for best practices and lessons learned - How to identify the right metrics to measure strategy success
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mobile strategy, mobile development, mobile technology, customer engagement
    
Mobify
Published By: Adobe     Published Date: Feb 09, 2016
This white paper reveals how business are using mobile today.
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mobility, mobile, mobile device, mobile security, mobile strategies, mobile experiences
    
Adobe
Published By: Adobe     Published Date: Dec 21, 2015
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand.
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adobe, mobile, marketing, strategy, it management, wireless, business technology
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
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adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, enterprise applications, business technology
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics
    
SDL Web Content Management Solutions
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
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