mobile customers

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Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
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adobe, mobile, retail, trends, device, sps, rsr, omnichannel, innovation, strategies
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
    
Adobe
Published By: ForgeRock     Published Date: Oct 24, 2014
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and repeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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revenue generator, digital growth, identity management, customer-focused, it management, enterprise applications
    
ForgeRock
Published By: ForgeRock     Published Date: Mar 10, 2015
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and epeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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irm, management, time-to-market, forgerock, revenue generator, software development
    
ForgeRock
Published By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
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mobile, capitalizing, smarter commerce, customers, productivity, innovative
    
IBM
Published By: IBM     Published Date: Nov 12, 2013
In today’s mobile, connected era, customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way that they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Can your insurance company meet the challenge?
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smarter process approach, agility, business process management, bpm, insurance, case management, operational decision management, analytics, process automation
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
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ibm, mobile, engage, strategy, brand loyalty
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification
    
IBM
Published By: IBM MaaS360     Published Date: Oct 09, 2015
Mobilephobia: A family of fears typically impacting CISOs and other security professionals associated with embracing and deploying a mobile security strategy that enables access across the enterprise, sharing of corporate data or interaction with associates, customers and other third parties via mobile devices and applications.
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fiberlink, ciso, security, mobile, mobilephobia, corporate data, networking, business technology
    
IBM MaaS360
Published By: IBM     Published Date: Oct 08, 2015
Sign up for this 20-minute webcast to better understand how this mobile enterprise application platform and associated application deployment and management capabilities can be leveraged to win, serve, and retain customers.
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ibm, mobile, forrester, app development, mobilefirst, enterprise, wireless, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 09, 2015
Mobilephobia: A family of fears typically impacting CISOs and other security professionals associated with embracing and deploying a mobile security strategy that enables access across the enterprise, sharing of corporate data or interaction with associates, customers and other third parties via mobile devices and applications.
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IBM
Published By: IBM     Published Date: Jan 04, 2016
On the surface, a good mobile app may appear to satisfy customers and generate revenue. But separating the great apps from the good reveals significant, long-term differences in customer loyalty and spend.
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ibm, mobile, applications, development, mobile apps, roi, investment, software development, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jan 21, 2016
Cloud, Mobile and Social are today's communication and engagement models for customers, employees and partners. And to support these models, your infrastructure needs to be simple, flexible, stable, scalable and highly secure.
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ibm, multi-speed it, websphere, application server, it transformation, it management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Gartner has assessed 20 major vendors that enable enterprise IT developers to create mobile applications for customers, partners, and employees.
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ibm, gartner, magic quadrant, mobile applications, development platforms, mobile, software development, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"Cloud, Mobile and Social are today's communication and engagement models for customers, employees and partners. And to support these models, your infrastructure needs to be simple, flexible, stable, scalable and highly secure. While the changing market dynamics provide growth opportunities for businesses, capitalizing on them requires organizations to build new capabilities that: Enable continuous delivery of new features Shorten product innovation time to market Bring the business value chain closer to customers, partners and employees
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ibm, websphere application server, java ee 7, it transformation, cloud, middleware
    
IBM
Published By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
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gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
    
Gomez Marketing
Published By: IBM     Published Date: Oct 19, 2017
Customer engagement has emerged as the most critical competitive factor in the current environment. Fueled by widespread mobile access and constant social connectedness, customers are demanding that every interaction, across every channel, be simple, streamlined and seamless. High expectations mean high stakes. When options abound and patience is low, customers don’t stick around. Companies need to get it right the first time. This new customer-centric standard and the ability to connect directly with customers is fueling a depth and breadth of enterprise reinvention. Ensuring that every customer experience across every conceivable channel delights and adds value calls for a Smarter Process approach and a new perspective on business process management.
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IBM
Published By: IBM     Published Date: Oct 10, 2013
This paper outlines practical “how-to” guidance to strategize and implement more effective mobile enterprise programs and details the robust capabilities that mobile enterprise partners can bring to the development and support of your corporate owned device or BYOD mobile enterprise programs. It focuses on mobile enterprise programs for employees, as opposed to customers.
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effective mobile enterprise, enterprise programs, mobile enterprise, guidance to strategize, guidance to implement, implement efficiently, effective implementation, corporate device, byod, programs for employees, mobile capabilities, how-to, enterprise partners, development and support, wireless
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi, capture new markets, security technologies, mobile employees, customers, business partners, mobility importance, maintaining relationships, business integrity, employee integrity, wireless
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: Cisco     Published Date: Jun 10, 2015
The shift to mobile and cloud computing is imperative for all company leaders because it facilitates the digitization of the business and advances new ways to enable employees and serve customers.
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wifi, wireless, technology, network, application, mobile, cloud
    
Cisco
Published By: Cisco     Published Date: Dec 22, 2016
Your network doesn’t just transport data. It serves a myriad of apps and endpoints—mobile devices, sensors, servers, machines, cameras, wearables—and all the employees, customers, and processes that use them. Which means it can produce invaluable contextual intelligence based on real-time analytics to help you navigate the growing demands of business, security, operations, and IT. Cisco DNA delivers crystal-clear visibility across your network so you can enhance mobile experiences and make business decisions quickly and accurately.
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Cisco
Published By: IBM     Published Date: Jan 29, 2015
Mobility is no longer an IT trend: It is the new reality for how technology is deployed for business benefit. Research and consulting firm Forrester refers to this tidal wave of change as the “mobile mind shift” and emphasizes that it is more important than ever for enterprises to get it right the first time. But getting it right means more than just launching a customer app, implementing enterprise mobile policies, improving mobile device security or creating campus-wide hot spots. It means developing and continuously delivering mobile applications that truly make a difference for employees, business partners and customers. Increasingly, that means adopting new ways of thinking about how best to develop and manage mobile applications.
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mobile mind shift, it trends, mobility policies, mobile device security, security, it management, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 07, 2015
Sign up for this 20-minute webcast to better understand how this mobile enterprise application platform and associated application deployment and management capabilities can be leveraged to win, serve, and retain customers.
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mobile, forrester consulting, return on investment, mobile platform
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
New competitors, new technologies and new expectations created by ubiquitous mobile connectivity are dramatically reshaping—and disrupting—the retail and consumer products landscape. To keep up, retailers and consumer products manufacturers need to understand their customers better than ever before.
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ibm, consumer products landscape, consumer products manufacturers, big data, retailers
    
IBM
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