measurement

Results 51 - 75 of 209Sort Results By: Published Date | Title | Company Name
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : 
sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology, data center
    
SAS
Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
Tags : 
social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social
Published By: HP Software     Published Date: Oct 20, 2015
Challenges of mobile app is dead in the water.
Tags : 
mobile apps, user experience, measurement, data, analytics
    
HP Software
Published By: New Relic     Published Date: Oct 16, 2015
How to measure and track the 5 critical drivers of DevOps success.
Tags : 
    
New Relic
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
Tags : 
    
Tyco Integrated Security
Published By: gyro     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
Tags : 
cmo, growth, adaptive capabilities, technology, omnichannel, measurement, social connectivity, talent
    
gyro
Published By: SumTotal, a Skillsoft Company     Published Date: Aug 24, 2015
Read this report to learn how measurement takes a front seat in communicating the importance and pertinence of training to core business objectives.
Tags : 
analytics, emerging talent, employee engagement, retention, leadership, workforce initiatives, business strategy
    
SumTotal, a Skillsoft Company
Published By: Infomatica     Published Date: Jul 15, 2015
The International Institute of Analytics presents healthcare results from their proprietary assessment tool, The Analytics Benchmark, including measurement of data-related tactical competencies and culture/leadership competencies necessary for data-driven decision-making to become ubiquitous inside organizations. Download this paper to benchmark where your organization stands in the five stages of maturity and the five elements of alignment needed for success.
Tags : 
    
Infomatica
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: HP AppPulse Mobile     Published Date: Jun 19, 2015
There are plenty of statistics confirming that the user experience determines the success of mobile apps—and the success of the business. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.
Tags : 
enterprise applications
    
HP AppPulse Mobile
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : 
social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement
    
Adobe
Published By: SAP     Published Date: Jun 04, 2015
Not all turnover is created equal: there’s healthy turnover and there’s alarming turnover. Are the employees who are leaving your organization for other opportunities the same ones who are driving the critical strategies and projects across your organization and moving the business forward, the innovators, and the effective customer relations managers? In this white paper you will see why it is critical for organizations to dig deeper and get a clear understanding of who’s leaving and who’s staying.
Tags : 
    
SAP
Published By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Tags : 
adobe, mobile, strategy, devices, engagement, measurement, apps, optimization, multichannel
    
Adobe
Published By: Davis & Company     Published Date: May 11, 2015
Overcome your fear of employee communication measurement by learning to measure communications more systematically, consistently and easily.
Tags : 
employee communication measurement, efficiency
    
Davis & Company
Published By: Brandwatch     Published Date: Apr 22, 2015
Download this case study to learn how agency DDB was able to use Brandwatch’s powerful coverage and flexible filtering capabilities to measure the success of its new Game of Thrones campaign.
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
Tags : 
social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management
    
Brandwatch
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : 
teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
Tags : 
productivity issues, marketing environment, increase productivity, team efficiency, enterprise applications
    
Workfront
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : 
social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data
    
Oracle Social Cloud
Published By: Possible EMC     Published Date: Dec 22, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
Tags : 
it infrastructure, deployments, simplified operations, user/customer satisfaction, it management
    
Possible EMC
Published By: EMC Corporation     Published Date: Dec 19, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
Tags : 
it infrastructure, deployments, simplified operations, user/customer satisfaction, it management
    
EMC Corporation
Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
    
Adobe
Published By: Oracle     Published Date: Sep 30, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : 
oracle, marketing, cloud, content, customer base, networking
    
Oracle
Published By: SuccessFactors     Published Date: Sep 19, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
Tags : 
engagement measurement, improving engagement in the workforce, how to measure workforce engagement
    
SuccessFactors
Start   Previous    1 2 3 4 5 6 7 8 9    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

“I am the Inspector Morse of IT journalism. I haven't a clue. D'oh” - Mike Magee